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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Social Media. I wish it was that easy. Cloud Computing.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

On why you should be an entrepreneur, “A lot of people do what they have to do. Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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5 Reasons For Monetizing The Idle Resources Of Others

Startup Professionals Musings

If you are an aspiring entrepreneur, or an existing business, and haven’t yet sized any of these opportunities, you may be already late to the game. Idling capacity is a notion that was first systematically studied and measured in the context of industrial processes. Community means more than supply and demand.

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Be A Winning Entrepreneur In The New Sharing Economy

Startup Professionals Musings

If you are an aspiring entrepreneur, or an existing business, and haven’t yet sized any of these opportunities, you may be already late to the game. Idling capacity is a notion that was first systematically studied and measured in the context of industrial processes. Community means more than supply and demand.

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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

They outline the new rules for existing brands, but I believe that every entrepreneur who doesn’t yet have a brand yet should study these carefully, as paraphrased for startups below. Without the feedback, no change in the demand space will be noted. People still judge a book by its cover. Target all the senses all the time.

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