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Demand Media Links With Electus Digital For Comedy Ad Sales

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Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. According to the two, Electus Digital will now offer exclusive premium ad sales representation for Cracked.com, including custom branded content and "high-impact" ad units on the site.

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Demand Media Sells Creativebug, CoveritLive

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Santa Monica-based Demand Media said Monday that it has sold both its Creativebug. Demand Media said it sold Creativebug its online video business focused on arts and crafts, to Other Media , a new joint venture between AT&T and The Chernin Group, Separately, the compay said it sold CoveritLiveto Canadian firm ScribbleLive.

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Demand Media Sells Pluck

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Los Angeles-based Demand Media has sold its social media software arm, Pluck , to New York-based Sprinklr , the companies said Thursday. Financial details of the sale were not announced. Pluck, which is based in Austin, was founded in 2003, and had been acquired by Demand Media in 2008 in a deal worth $56.3M.

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Demand Media Unloads Cracked For $39M

socalTECH

Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet. Demand Media acquired Cracked in 2007. READ MORE>>.

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Demand Media Shifts Ad Strategy

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Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Demand Media Sweetens Executive Pot

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Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M Tags: demand media domain domainer content merger acquisition legitscript. READ MORE>>.

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