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10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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Musk Ends Remote Work At Twitter, Demands 40 Plus Hours At Office

socalTECH

In more continuing turmoil at Twitter, new owner Elon Musk is reportedly ending the ability to work remotely at the social media company, and is demanding employees put in "at least" 40 hours in person at the office each week. The report--from Bloomberg--said that the new rules kick in immediately.

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AEG, Fuelster To Offer On-Demand Fueling At Staples Center, L.A. Live

socalTECH

Los Angeles-based sports and entertainment venue operator AEG , and on-demand, mobile fueling provider Fuelster Technologies , which is based in Porter Ranch, said this week that the two are in a new partnership where Fuelster will offer up on-demand mobile fuel delivery to fans at Staples Center and L.A. READ MORE>>.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Social Media. Are you driving the technology, or is it driving you?

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

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