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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

Digital avatar startup Genies , known its for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.” An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms. Image Credits: Genies.

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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. What''s your background, why did you start the company?

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. Tuesday: Startup and Entrepreneurship.

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7 Startup Proposals That May Raise Investor Red Flags

Startup Professionals Musings

Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. Here is my perspective on the highest risk elements, from my years of working with investors and watching startups come and go: All the co-founders are first-time entrepreneurs.

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As fashion has its metaverse moment, one app looks to bridge real and virtual worlds for sneakerheads

TechCrunch LA

And as physical events and the entertainment industry that depends on them shuts down, virtual things have come to epitomize the popular culture of the pandemic. Fashion is having its moment in the metaverse. A riot of luxury labels, music, and games are vying for attention in the virtual world. View this post on Instagram.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

Last week, the Los Angeles-based startup led by Trevor McFedries , outed itself as the collective consciousness behind the virtual celebrity Lil Miquela and her less well known contemporaries Blawko22 and BermudaisBae in a choreographed melodrama worthy of Los Angeles’ best reality television. “[Manufacturing] social influence.”