Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 164

Marketing Buzzfeed Guide Platform 164

socalTECH

MARCH 23, 2021

Carlsbad-based Design Therapeutics, a company developing treatments for serious degenerative disorders, has set an expected IPO offering range of between $18.00 The company has applied to list on the Nasdaq Global Market as DSGN. and $20.00 per share, the company said in a filing this week.

Design 113

Design .Net Capital Marketing 113

Startup Professionals Musings

SEPTEMBER 9, 2023

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105

Design Customer Custom Product 105

TechCrunch LA

NOVEMBER 16, 2020

The new Beyond Burger patties are designed to mirror the options of beef in the market with the presentation of a lower fat patty option and a new version of its higher fat content option that the brand promises will be its “juiciest” patty for the “meatiest” Beyond Meat patty on the market.

Los Angeles 294

Los Angeles Design Content Marketing 294

Both Sides of the Table

MAY 18, 2014

Tristan told me that he thought he could design shaving products for people of color that would solve this problem. Tristan also believed you needed to be able to market a product authentically to black people rather than the low-quality products on the shelves today and he believed he was the person to do it.

Startup 419

Startup Entrepreneur Design Funding 419

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. When external factors drive adoption of your solution you have instant product / market fit.

Sales 393

Sales Startup Resource Customer 393

Startup Professionals Musings

AUGUST 20, 2022

As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A classic survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision.

Design 106

Design Coach Ideas Organization 106

Both Sides of the Table

APRIL 25, 2013

Kara on one side of the table showing me market sizes, competitive dynamics, product roadmaps, pricing plans for physical products with COGS and gross margins. Showing me designs. She talks about creative design of websites and physical products – in our case – stickers. ladies, show me what you got.

Startup 398

Startup Design Downey Activity 398

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. How concerned are we about design for mobile? How concerned are we about design for mobile? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. How concerned are we about design for mobile? How concerned are we about design for mobile? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness?

Develop 384

Develop Development Startup SEO 384

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Design the full stack, not just a new software element. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

TechCrunch LA

SEPTEMBER 24, 2019

The Canoo designers have departed pretty radically from the traditional designs that other electric vehicle manufacturers have favored going with something that looks more like a VW Microbus than the sport utility vehicle that Byton is aiming for, or Tesla and Fisker’s sportscars and sedans or Rivian’s electric trucks.

Chief Technology Officer 237

Chief Technology Officer Los Angeles Design Outsource Development 237

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together. Stakeholder power. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

TechCrunch LA

APRIL 22, 2019

With Naqzi on board, the company began filing patents for its unique process and the products it’s bringing to market, says Paiji. Within a year of reaching out to Naqzi last April, Paiji had a product supplier and the $3 million she needed to go to market. Blueland cleaning products/Image courtesy of Blueland.

Design 161

Design Patents Los Angeles Ideas 161

Both Sides of the Table

JULY 27, 2016

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. A mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores.

Marketing 150

Marketing Course Startup Organization 150

TechCrunch LA

JUNE 9, 2021

The PC game capitalizes on a number of big social gaming trends around user-created content, while adding in a marketplace where users can buy avatar figures and accessories crafted by a variety of artists and designers that Mythical has partnered with. Users can buy or sell the limited run or open edition items through their marketplace.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

NOVEMBER 14, 2020

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.

Marketing 130

Marketing Develop Development Startup 130

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

TechCrunch LA

SEPTEMBER 23, 2020

After operating in stealth mode for about two years, First Resonance , a company founded by former SpaceX engineers, is finally showing the world their software toolkit designed to let manufacturers make things using the processes employed by their former boss.

SpaceX 248

SpaceX Tool Los Angeles Design 248

Startup Professionals Musings

DECEMBER 23, 2020

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Customer 150

Customer Custom Design Product 150

socalTECH

JUNE 4, 2020

Camarillo-based Semtech says one of its semiconductor products have been selected by a developer of video cameras for the eSports and other markets. According to Semtech, its BlueRiver technology has been incorporated into video cameras from YUAN High-Tech Development Co.,

Design 124

Design High Tech Company Companies 124

Berkonomics

JULY 27, 2017

I internalized this phrase, recalling the many times I had partnered with customers to design new feature-functionality into my hotel computer system back when such systems were brand new to the industry. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago.

Customer 243

Customer Custom Design Conference 243

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid.

Company 339

Company Companies Technical Review Content 339

socalTECH

DECEMBER 5, 2014

Irrigation is not generally known as a leading edge market. Manrique Brenes: We see ourselves in the home automation market, and not as an irrigation company. That''s a big market. There are lots of established players in this market, who pretty much own all of the shelf space in this category. How do you get to market?

Demand 258

Demand Startup Southern California Marketing 258

TechCrunch LA

JUNE 7, 2018

These Segway-powered Lime scooters are designed to be safer, longer-lasting via battery power and more durable for what the sharing economy requires, Lime CEO Toby Sun told TechCrunch in May. A lot of the features in the past on scooters were made for the consumer market,” Sun said. Not for the shared, heavy-duty markets.”. “A

Santa Monica 227

Santa Monica Los Angeles News Design 227

Berkonomics

JUNE 12, 2025

Automobile companies are famous for making such bets on cars that won’t be on the market for 18 to 36 months from decision date, arriving at a time when gas prices and consumer preferences may have changed dramatically during that time. And how about the Ford decision to eliminate all but one sedan from their line-up?

Resource 156

Resource Pricing Email Design 156

TechCrunch LA

MAY 21, 2020

When former Bill Clinton speechwriter and political wunderkind Andrei Cherny launched Aspiration four years ago , the upstart fintech startup was one of Los Angeles’ early entrants into a financial services market dominated by players from Europe and the financial capital of the U.S. in New York City.

Los Angeles 245

Los Angeles Customer Custom Services 245

socalTECH

MARCH 3, 2021

The company named Jim Nguyen (co-foudner of TrueCar) as its President and Chief Operating Officer; Kash Sheikh (family office, private equity) as Chief Financial Officer; Joseph Chang (Houlihan Lokey) as Chief Revenue Officer; Lucas Donat (TrueCar) as Chief Marketing Officer; Matthew Cacciola (Fair, TBW Media Arts Lab) as Chief Design Officer; Chris (..)

Truecar 203

Truecar Santa Monica Equity Design 203

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

TechCrunch LA

JULY 25, 2019

It’s also designed to be more secure. The design improvements should improve the riding experience and, in theory, attract more customers. The company is the exclusive operator in 11 markets and has more than quadrupled the number of dockless scooter markets in which it operates to 47 cities and college campuses.

Los Angeles 202

Los Angeles Design Customer Custom 202

TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. in Los Angeles. “That worldwide reach is very important,” Grignon said.

Hollywood 254

Hollywood Cloud Computing Netflix Google 254

Both Sides of the Table

MAY 1, 2014

Today’s $24 billion storage market in the US has these same key disadvantages and that was the genesis of Sam Rosen’s initial idea for MakeSpace , which I initially funded 15 months ago. Tech Market Analysis Upfront Ventures makespace' ” That’s what we’ve set out to build at MakeSpace. I’m long NY.

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. Ethan recruited a great team of people to help build this proposition including Lisa Robinson running marketing and Rahul Thathoo as CTO who have been working tirelessly for the past year.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376