Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Strive for breathtaking design, as well as function. Build a great team and nurture them.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

NOVEMBER 17, 2018

Customer personalities define customer experience, and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Custom 100

Custom Customer Social Media Training 100

Startup Professionals Musings

DECEMBER 2, 2016

People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences. These days, the whole business experience is often more important than the product. The specifics and need for an overall service experience design were driven home to me in a new book, “ Woo, Wow, and Win ,” by Thomas A.

Custom 94

Custom Customer Design Oracle 94

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Custom 104

socalTECH

DECEMBER 24, 2017

Sansar™ , announced the launch of a fashion market for user-created avatar clothing, opening new creative and entrepreneurial opportunities for users. In addition, Sansar has launched a first-of-its-kind integration with Marvelous Designer , the fashion design software by CLO Virtual Fashion Inc.

Marketing 160

Marketing Design Custom Customer 160

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. Domain Experience – “Domain experience&# means that the founders have worked in the industry before. Domain experience also brings relationships. I know this stuff cold now.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Startup Professionals Musings

OCTOBER 22, 2016

Customer personalities define customer experience, and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Custom 97

Custom Customer Social Media Training 97

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

TechEmpower

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. How can we use AI to improve the customer experience? How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Graphic design? UI/UX design?

Develop 520

Develop Development Technical Review SEO 520

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424

Product Platform Advertising Acquisition 424

socalTECH

SEPTEMBER 26, 2014

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? Los Angeles-based Workpop (www.workpop.com) thinks so.

Design 174

Design Sites Cornerstone OnDemand Startup 174

socalTECH

DECEMBER 13, 2022

Pack says it is developing what it calls "headless commerce", which helps brands create personalized shopping experiences. The company said the funding goes towards engineering, product, design, and go-to-market. The funding was led by Norwest Venture Partners, and also included Alpaca and Vanterra Ventures.

Tool 113

Tool Seed Funding Commerce San Diego 113

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They tell their friends and the world everything, and a bad experience can kill your business. Technology must improve the customer experience.

Custom 171

Custom Customer Social Media Design 171

TechEmpower

MARCH 4, 2024

This AI-centric approach transforms sales into a data-driven field, emphasizing efficiency and personalized customer experiences. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Berkonomics

SEPTEMBER 21, 2023

This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. I internalized this phrase, recalling the many times I had partnered with customers to design new feature-functionality into my hotel computer system back when such systems were brand new to the industry.

Custom 156

Custom Customer Design Conference 156

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They tell their friends and the world everything, and a bad experience can kill your business. Technology must improve the customer experience.

Custom 57

Custom Customer Services Social Media 57

socalTECH

OCTOBER 21, 2016

Often, older professionals in the workforce�especially those who are past retirement age�face job discrimination, despite bringing a rich set of experience and talent honed over many years. Deone Sulgatti: I started looking at this from my own personal experience. What is Tengia? Looking at the bigger picture.

Help 100

Help Startup Design Resource 100

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Tech.Co

JUNE 5, 2024

Awardees also gain access to experts and thought leaders within their industry and get invited to VIP networking experiences. The grant was designed to provide critical funding for LGBTQ+-owned and allied hospitality businesses including restaurants, cafes, and bars serving food.

Coach 128

Coach News Funding Design 128

TechEmpower

AUGUST 7, 2023

Getting something to market and getting funding override any other concerns. But our experience suggests it doesn’t usually work out that way. Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

Berkonomics

MARCH 16, 2023

As an early-stage investor, the first test for me is whether “my” entrepreneur is flexible in both the plan and execution of their vision (since from experience almost everything about a business plan changes over time), and whether that person, no matter what age or experience, is coachable. Coaches have seen your movie before.

Coach 156

Coach Artificial Inteligence Entrepreneur Resource 156

TechCrunch LA

JUNE 9, 2021

Mythical Games , an NFT games startup based out of Los Angeles, has banked a $75 million raise from new and existing investors betting on the startup’s aim to expand the ambitions of their first title and locate a substantial platform opportunity amid helping developers build blockchain-based gaming experiences.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

SEPTEMBER 16, 2020

Customer personalities define customer experience, and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Custom 158

Custom Customer Social Media Satisfaction 158

Tech Zulu Event

SEPTEMBER 15, 2014

Most designers, at least the ones I know, hate to network and rarely do it. The key to networking in the tech world is you do not need to be the best in the world, you just need to be passionate, willing to learn and in a lot of cases be the best designer or developer that people know. Reach out to people you want to meet.

Design 91

Design Networking Social Media Google 91

TechCrunch LA

SEPTEMBER 23, 2020

After operating in stealth mode for about two years, First Resonance , a company founded by former SpaceX engineers, is finally showing the world their software toolkit designed to let manufacturers make things using the processes employed by their former boss.

SpaceX 248

SpaceX Tool Los Angeles Design 248

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Berkonomics

JULY 13, 2023

Here are several examples of tactics from my recent experience with companies where I serve as board member. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Five tactics to support each strategy seem a fair, even if arbitrary number.

Resource 156

Resource Examples Tool Sales 156

Startup Professionals Musings

JULY 24, 2020

In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one. All the marketing and pricing in the world won’t make your brand memorable if your employees don’t live and communicate that feeling.

Custom 136

Custom Customer Social Media Startup 136

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. All of those are desktop-based sites, although we also have mobile experiences and mobile apps. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Tech Zulu Event

OCTOBER 23, 2013

Throughout all this planning, Wong found a hole in the the travel industry that needed to be filled and with her own travel planning experience, Vayable was born. Between my own travel planning experience and my life-changing adventure with Ali, I came up with the idea for Vayable. Vayable experiences are personalized for you.

Training 81

Training Entertainment Design Custom 81

Both Sides of the Table

FEBRUARY 28, 2018

As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. and a differentiated feel in terms of fabric, design, sustainability, etc. So Why Does This Matter?

Product 296

Product Course Custom Customer 296

TechCrunch LA

JULY 19, 2022

Twenty years ago, if you started a brand, your first hire, outside of a designer, would have been a salesperson,” Murthy told TechCrunch. The founder pair said they wanted to work with her because of her knowledge base of B2B marketplaces and experience in scaling this type of business.

Product 191

Product Funding Technical Review Equity 191

TechCrunch LA

JULY 25, 2019

It’s also designed to be more secure. The design improvements should improve the riding experience and, in theory, attract more customers. The company is the exclusive operator in 11 markets and has more than quadrupled the number of dockless scooter markets in which it operates to 47 cities and college campuses.

Los Angeles 202

Los Angeles Design Custom Customer 202

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99