article thumbnail

6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105
article thumbnail

PromoJam Launches New Social Marketing Tool

socalTECH

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. tool software marketing social promojam' The company said the new offering starts at $29.99. READ MORE>>.

Tool 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Readz tools offer up a drag-and-drop driven tools which format content into responsive designs for mobile and other platforms, including PowerPoint-like slideshows, scrolling web magazines, and embedded video. Readz is led by Bart De Pelsmaeker. READ MORE>>.

article thumbnail

Factual Spins New Geofencing, Targeting Tools

socalTECH

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns. READ MORE>>.

Tool 153
article thumbnail

Local Roots Shows Off Mobile, Indoor Farming Technology

socalTECH

Local Roots said its farm is built inside a 40 foot shipping container, which is designed to grow leafy greens equal to five acres of land, with up to 99 percent less water than conventional agriculture, and without the use of pesticides and herbicides. The startup is led by founder and CEO Eric Ellestad.

article thumbnail

Ubermedia Targets TV With New Tool

socalTECH

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147
article thumbnail

GameSalad Rolls Out New Tools To Help Aspiring Game Developers

socalTECH

Wish you could design and develop your own mobile games, but don't know how to write software? GameSalad Academy features a long lineup of tutorials and learning tools specifically aimed at helping to take users from creating their first game, to publishing their games through GameSalad's own marketplace. No problem!

Tool 100