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How ZEFR Is Helping Hollywood And Brands Understand YouTube

socalTECH

Venice-based Zefr (www.zefr.com) got its start in the content world--licensing movie clips and posting them online--but soon, figured out there was a whole different opportunity in developing software tools to understand exactly what was happening on YouTube. Tell us a little bit more about where ZEFR''s main focus is nowadays?

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Hollywood Insiders Back Social Shopping Site The Hunt

socalTECH

In a turn from the usual formula of Silicon Valley investors backing a Hollywood, celebrity-driven startup, a Silicon Valley startup has scored the backing of a group of Hollywood insiders. The Hunt says it is developing a community-driven, online shopping site, focused on making social media photos "shoppable".

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Warner Media Camp Graduates Second Class

socalTECH

What do you get when you combine a technology investment demo day with a Hollywood-style story pitch session? It might look a little like Demo Day for Warner Media Camp , the startup incubator program being run out of Los Angeles by Turner/Warner Bros. at the intersection of technology and media. READ MORE>>.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films.

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ZEFR Links With Fuisz Media

socalTECH

Venice, California-based ZEFR , which helps brands and content owners monetize use of their assets on YouTube, said Monday that it has linked with Fuisz Media , to include direct purchase links on video or people in any video. Fuisz Media is also based in Venice, and is led by Justin Fuisz. READ MORE>>.

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CityGrid Media Buys BuzzLabs

socalTECH

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. CityGrid Media operates the Citysearch, Insider Pages and Urbanspoon web sites. BuzzLabs was based in Seattle.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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