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How ZEFR Is Helping Hollywood And Brands Understand YouTube

socalTECH

Venice-based Zefr (www.zefr.com) got its start in the content world--licensing movie clips and posting them online--but soon, figured out there was a whole different opportunity in developing software tools to understand exactly what was happening on YouTube. Tell us a little bit more about where ZEFR''s main focus is nowadays?

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Hollywood Insiders Back Social Shopping Site The Hunt

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In a turn from the usual formula of Silicon Valley investors backing a Hollywood, celebrity-driven startup, a Silicon Valley startup has scored the backing of a group of Hollywood insiders. The Hunt says it is developing a community-driven, online shopping site, focused on making social media photos "shoppable". READ MORE>>.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

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Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. What is FilmBreak?

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans.

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UNest Acquires Kidfund

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North Hollywood-based UNest, a fintech startup backed by Anthos Capital, Draper Dragon, The Artemis Fund, Northwestern Mutual Future Ventures, NBA All Star Baron Davis, and Band of Angels, says this morning that it has acquired Kidfund, the developer of an app which helps parents save money for their kids and which teaches good financial habits.

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How Epoxy Is Helping Content Creators Make Their Video More Social

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Los Angeles-based Epoxy (www.epoxy.tv) launched yesterday to help content creators do just that. Juan Bruce: What we are doing at Epoxy, is we develop software tools for online video channels, allowing them to connect with their audiences where they audience connects most, which is social media. READ MORE>>.

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UNest Acquires Littlefund

socalTECH

North Hollywood-based UNest , which operates a mobile app which helps parents set up saving plans for their children's college, has acquired Littlefund , an app and service which helps parents with collecting gifts, and tracking and saving towards a child's goals. Financial details of the acquisition were not announced.