SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit. And in most cases they are not ready to hire developers either. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

Marketing 246

Marketing Newsletter Technical Review News 246

socalTECH

MAY 25, 2021

Monrovia, California-based SiLC Technologies, a developer of machine vision tools, says it has raised $17M in a Series A funding round. The company is developing an imaging chip aimed at the machine vision market, used in such areas as mobility, industrial machine vision, robotics, augmented reality, and consumer applications.

Technology 113

Technology Monrovia Seed Funding Tool 113

socalTECH

MARCH 10, 2014

San Diego-based TE2 , a developer of technology aimed at marketing to consumers by tapping into data from Bluetooth, GPS, Wi-Fi, NFC and RFID technology, said last week that it has raised $3.5M experience engine marketing location wifi wireless branding venture capital' in a funding round. READ MORE>>.

Marketing 138

Marketing Technology San Diego Venture Capital 138

socalTECH

SEPTEMBER 27, 2021

Los Angeles-based Karman Missile & Space Systems, a developer of flight hardware and sub-assemblies for the space market, said Friday that it has acquired Systima Technologies, a provider of integration of mission critical space and hypersonic systems. Financial details of the acquisition were not announced.

Technology 113

Technology Acquisition Equity Los Angeles 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

MARCH 26, 2021

says it is taking aim at the hydrogen separation market, with the developments of its own advanced polymer membrane technology. A new, Camarillo-based startup, H24US Corp., The self-funded company is led by President Mike Rocke.

Marketing 113

Marketing Funding Technology Startup 113

socalTECH

JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 100

Sales Marketing Technology Help 100

socalTECH

JULY 13, 2021

Carlsbad-based Smart Earth Technologies (SET), a developer of LTE and 5G products for the water utility market, has been acquired by San Francisco-based CrescoNet. Financial terms of the acquisition were not announced.

Technology 113

Technology Acquisition Tool Networking 113

Startup Professionals Musings

JANUARY 22, 2023

Yet many of you are telling me that we are all missing big opportunities by not recognizing the unique challenges faced by startups in developing countries , where infrastructure is lacking, and talent is not so concentrated. Even here, Elon Musk faced this issue with Tesla, needing a support ecosystem as well as new technology.

Capital 138

Capital Marketing Ideas Venture Capital 138

socalTECH

AUGUST 3, 2020

Goleta-based gallium nitride (GaN) power semiconductor developer Transphorm announced this morning that it has launched into the public markets, via the Over-The-Counter (OTC) market. The move is somewhat unusual for a technology startup here, where the OTC market is mostly eyed with suspicion.

Marketing 124

Marketing Google Capital Funding 124

socalTECH

FEBRUARY 18, 2020

Irvine-based battery technology developer Enevate says it is looking to apply its battery technology to the power tools market, in an expansion of the applications of its technology. The company said it is preparing its technology to be used in 2024-2025 EV model years. READ MORE>>.

Tool 124

Tool Marketing Technology Develop 124

socalTECH

SEPTEMBER 2, 2021

Los Angeles-based Hubble Connected, a technology products developer, says it is launching a new set of products at at parents, infance, children, and expecting mothers. The company says it has created baby monitors marketed under other global brands, and is led by Dino Lalvani.

Technology 113

Technology Los Angeles Product Marketing 113

socalTECH

MAY 31, 2019

Redlands-based geographical information systems (GIS) provider Esri said on Thursday that it has partnered with a provider of software consulting and technology provider AgIntegrated , which develops a data hub for the agriculture and forestry market.

Software Development 133

Software Development Develop Development Software 133

socalTECH

OCTOBER 30, 2018

Santa Barbara-based MEMs technology developer Innovative Micro Technology (IMT) said early this morning that it has received a majority equity financing from Cerium Technology. Cerium Technology is an investment firm focused on the Internet-of-Things (IoT) market. IMT is currently led by CEO Craig Ensley.

Technology 133

Technology Santa Barbara Equity Invest 133

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

AUGUST 14, 2018

Carlsbad-based Airspace Technologies , which is developing technology for the logistics market, says it has raised $8M in a Series A funding round. According to Airspace, it is providing "time definite" delivery and supply chain services to the healthcare, technology, and aerospace sectors.

Technology 113

Technology Funding Invest Customer 113

socalTECH

DECEMBER 2, 2014

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Reid previously served at Impact Radius, and also served at Citrix Onlne, Gehry Technologies, Eucalyptus Systems, and Shunra Software. READ MORE>>.

Marketing 171

Marketing SaaS Software Technology 171

socalTECH

JULY 22, 2019

Aliso Viejo-based Corent Technology , which develops cloud migration technology, is expanding its efforts in Europe, saying this morning that it has partnered with UniSystems , a provider of services in the European market. Financial details of the cooperation agreement were not announced.

Technology 124

Technology Software Help Services 124

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. They are an investment bank that targets the technology & media sectors.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

MARCH 5, 2019

Santa Barbara-based Reactful , a developer of artificial intelligence and machine learning software for website personalization, and 6sense , a devleoper of "account based orchestration" software for marketers, said they are in a new technology partnership. Financial terms of the deal were not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Technology Santa Barbara Web 113

socalTECH

FEBRUARY 28, 2019

Los Angeles-based warehouse robot developer inVia Robotics said on Wednesday that it has named its first Chief Marketing Officer, Kristen Moore. Moore was most recently Chief Marketing Officer and Head of E-Commerce at LifeSeasons, and also had served at Demand Media, FedEx, AT&T, and Lucent Technologies.

Marketing 113

Marketing Commerce Demand Los Angeles 113

TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

APRIL 4, 2013

Aliso Viejo-based semiconductor maker Microsemi annoucned this morning that it has licensed its detector log video amplifier (DLVA) technology to Microphase Corporation , and is exiting that market. Microphase is a developer of microwave and RF products for the military communications and electronic warfare systems market.

Marketing 147

Marketing Technology Acquisition Product 147

socalTECH

NOVEMBER 28, 2017

San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation.

Marketing 124

Marketing San Diego Demand Product 124

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

Startup Professionals Musings

JULY 9, 2022

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Are you driving the technology, or is it driving you? Cloud Computing.

Technology 133

Technology Cloud Computing Social Media Networking 133

socalTECH

JANUARY 4, 2017

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. READ MORE>>.

Marketing 167

Marketing Software Development Platform Software 167

socalTECH

APRIL 26, 2019

A new study, which looks at "silicon clusters" of technology companies outside Silicon Valley, finds that those clusters actually stimulate rather than compete with developed market clusters. The study found that emerging innovation clusters actually helped already developed clusters grow.

Study 127

Study Technology Southern California USC 127

socalTECH

OCTOBER 4, 2017

Los Angeles-based online e-retailer Newegg is setting its sights on the growing "Maker" market, the large group of technology enthusiasts who are into building and creating their own electronic projects. Newegg said it wil be at the Maker Faire San Diego this week to help launch itself into the market. READ MORE>>.

NewEgg 124

NewEgg Marketing San Diego Los Angeles 124

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together. Stakeholder power. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

JANUARY 13, 2021

As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ ready-fire-aim ” go-to-market strategy to their detriment. Yet even I have been known to recommend that approach, in cases where you have a highly innovative product, speed is of the essence, and no clear existing market is available.

Marketing 138

Marketing Demand IBM IBM 138

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Get competitors to surface early. Marty Zwilling

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

DECEMBER 16, 2020

Los Angeles-based DASH Systems , a developer of technology that allows for precision airdrop of deliveries from cargo aircraft, has raised $8M in a seed funding round, the company said this morning. The funding was led by 8VC, and also included Tusk Venture Partners, Loup Ventures, Trust Ventures, Perot Jain, and MiLA Capital.

Technology 113

Technology Seed Funding Los Angeles Software 113

socalTECH

JULY 16, 2018

Carlsbad-based TC Technology , an IT services provider which develops mobile software for the utility market, has been acquired by SSP Innovation , a provider of IT services and software to the electric, gas, and water utilities, the two said on Friday. Financial details of the acquisition were not announced.

Technology 113

Technology Equity Mobile Acquisition 113

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103