Remove Develop Remove Sales Remove SEO Remove Web
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And given your stage of development you sure better at least know what your goal is. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile? SEO is seldom “free.”. 10% of our revenue is coming from direct sales of our banner inventory. Is it 4/1,000?

Metrics 346
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Activity 164
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. I love that saying.

Startup 323
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Think of web vs. mobile. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Traditional software vs. SaaS. Connections?

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” If you’re just a content company your advantages are too small to win on the web. ” I’ve given some specific advice on how to do this before.

SEM 150