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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. But the number one reason sales stall when customers see the value in what you do is because they often don’t have a reason to buy NOW. The USP solves the, “Why Buy Me?”

Sales 328
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Why document your company’s tribal knowledge?

Berkonomics

It is not common for the CEO of a rapidly growing company to think of slowing down the furious pace enough to have each manager (including the CEO) document the job process managed, as well as see to the documentation for each process managed below. Examples of documentation by key employees. We leaders are not invincible.

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Document your tribal knowledge.

Berkonomics

It is not common for the CEO of a rapidly growing company to think of slowing down the furious pace enough to have each manager (including the CEO) document the job process managed, as well as see to the documentation for each process managed below.

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The Berkus Method: Valuing an Early-Stage Investment

Berkonomics

Because the Internet has such a long memory and documents from the distant past can be found with ease, a search the “The Berkus Method” today will yield several conflicting valuations culled from the many subsequent publications of the method over the ensuing years.

Invest 306
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What do you give up when you take outside investors?

Berkonomics

From the moment such an investor looks seriously at your company, the investor or VC partner is thinking of the end game, the ultimate sale of the company or even of an eventual initial public offering. There is no middle ground. Resetting your priorities Taking money from these sources involves resetting priorities over time.

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Several more real costs of taking outsider investments.

Berkonomics

The investor organization is granted the seat as long as the investment remains, and the documents often name the first representative assigned by the investor group to the position. Email readers, continue here…] In later insights, we will explore the legal and ethical responsibilities of board members.

Invest 243
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Are you a dictator about sales deadlines?

Berkonomics

Everyone who manages a company, a workgroup or a sales force wants to write as many new deals as possible and is usually wary about doing anything that might threaten the positive outcome of a pending sale. Do so within the offer document and with a personal comment with delivery of the offer.

Sales 156