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Berkonomics
DECEMBER 31, 2020
I was chairman of a company that, for twelve years never took a dollar of outside investment. If you can finance your enterprise through grants rather than equity or debt, you retain control and when it is time to sell your interest in the business, a lower sales price will create a higher return on your personal investment.
Startup Professionals Musings
AUGUST 9, 2023
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. Products so innovative that they define a new category.
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Startup Professionals Musings
NOVEMBER 15, 2020
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. Products so innovative that they define a new category.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.
Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Solution may require new category development time. Incent these early.
Berkonomics
MAY 8, 2014
I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. First, here’s a link to my recent TEDx talk, “Smiling at success; laughing at failure.”
socalTECH
MAY 28, 2013
Our current categories are electronics, photo equipment, cameras, lenses, appliances, music equipment, and baby products. Once you put your offer in, you enter your credit card, and you commit to the sale. We take a commission on the sale, and everybody is happy. However, rather than travel services, it''s for products.
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