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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

These only come with the proper training, investment in tools, and focus on customer relationships. Separate marketing from sales for further leverage. In the second stage, marketing and sales are highly specialized functions. Marketing shapes the concept, branding, packaging, pricing, and positioning.

Sales 147
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10 Classes We All Should Take To Prepare For Business

Startup Professionals Musings

Throughout a career lifetime, just think of the return on that investment. We can find tons of "marketing' courses in colleges and universities but everyone must think that “selling” is intuitively obvious. Atrocious resumes and social network antics will kill your career. Business Dress for Success. Job Hunting Basics.

Class 140
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Social Search – What Entrepreneur Needs To Know

InfoChachkie

These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. Search Meets Social = Commerce. In contrast, social networking sites drove a record number of clicks, up 20% over the prior year.

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5 Unique Elements Make A Winning Selling Proposition

Startup Professionals Musings

Investors realize that the resources and risk required to hit both markets concurrently are great, so they will likely look for focus, or a staged approach. A niche market sizing or a shrinking opportunity may make a good family business, but is likely not of interest to investors. Value is perceived only in the eyes of the customer.

.Net 73
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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Tony Hsieh is the Seller of Dreams | Enter the Downtown Project

Tech Zulu Event

That money is being distributed across real estate, educational, and local business redevelopment, as well as moving Zappos into the old City Hall in downtown Las Vegas. “As corny as it sounds, Tony Hsieh is a seller of dreams,” said Sarah Evans, founder of PR firm Sevans Strategy and social media venture FAVES + CO.