Both Sides of the Table

NOVEMBER 13, 2014

Thus began my marketing campaign. Her network from her educational institutions alone has friends in all of the top tech, media & banking institutions. Having been at Battery Ventures for 5 years earlier in her career has given her the investor vantage point and years of seeing booming markets and contracting ones.

Venture Capital 408

Venture Capital Startup Outsource Development CitySearch 408

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Design is not just about making things look pretty. Not afraid to kill the cash cow.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Both Sides of the Table

DECEMBER 26, 2010

Because if you’re truly that early / novel there’s a good chance that you’re too early and will spend lots of time / money educating the market. The “competition slide&# of your investment deck is such a great opportunity to talk about how you’re positioned (premium product vs. economical product?

Venture Capital 313

Venture Capital Slides Competition Education 313

TechCrunch LA

MARCH 31, 2021

The sweeping infrastructure package put forward today by President Joe Biden comes with a price tag of roughly $2 trillion (and hefty tax hikes) but gives startups and the broader tech industry about $1 trillion worth of reasons to support it. What excites me about this space is that there’s so much low-hanging fruit.

Startup 229

Startup Technical Review Invest Research 229

Both Sides of the Table

JUNE 2, 2011

We need to take some risks in education and in innovation in this country so anybody that it trying to break through the traditional mold and try to create a new model ought to be lauded, not attacked. And think about it – is it really that radical? The value of a college education. It’s about exploration.

Education 322

Education Startup Incubator Class 322

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. Attend trade show education sessions. Hire consultants.

Marketing 176

Marketing Metrics Education Resource 176

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. Higher education. The key is understanding the nuance. Home alarms.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

MARCH 5, 2021

Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Societal upheaval.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231

Marketing Software Education Startup 231

socalTECH

OCTOBER 5, 2011

To understand how one local company is making that transition, we talked with Los Angeles-based All About Addiction (www.allaboutaddiction.com), a company that grew out of Adi Jaffe's work at UCLA as a trained psychologist. First, what is All About Addiction about? The idea was to make it simpler for people to find rehab.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

socalTECH

OCTOBER 23, 2012

We sat down with TX Zhuo , who is heading up the firm's venture investments, about the fund and his path here after a recent stint at Eric Schmidt's Innovation Endeavors fund in Palo Alto. Specifically, we look at digital media, healthcare IT, e-commerce, education technology and financial services. What is Karlin Ventures?

Funding 253

Funding Startup Invest Commerce 253

Startup Professionals Musings

JULY 19, 2019

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. We heard a lot of this sort of thing about Pinterest in the early days. This Twitter thing. Acceptance.

Technical Review 87

Technical Review Technology Startup Social Media 87

TechEmpower

NOVEMBER 13, 2023

My time with TFA instilled in me a deep commitment to education, inspiring me to dedicate my life to guiding young minds through the world of mathematics. My tenure at Teach For America cemented my commitment to education, motivating me to devote myself to navigating young minds through the captivating landscape of mathematics.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials.

Customer 93

Customer Custom Marketing Tips 93

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. We get lots of comments about our name on social media.

Marketing 100

Marketing Startup Social Media Product 100

Berkonomics

MARCH 28, 2024

Once again, there is a need to educate board members that in conflict of interest cases, the corporation comes first. Some investor board members are also member of boards for companies that may overlap in markets or even compete directly, although rare.

Class 282

Class Coach Invest Sales 282

Startup Professionals Musings

NOVEMBER 7, 2018

My answer is that innovative marketing is always required, to stand out above the crowd. Word-of-mouth is great, but I look for a real marketing budget and action plan. As a starting point, I would expect to see a marketing budget in the first year of 15 to 30 percent of projected revenues.

Product 86

Product Marketing Education Examples 86

TechCrunch LA

APRIL 5, 2022

It’s not about necessarily building something for a hardcore buyer today,” co-founder and CEO Alex Perelman told TechCrunch. “We The feed shows videos of homes on the market, as well as a price tag. Users can also view listings on a map, then click to see a video about the home. But Perelman isn’t worried. “If

Content 255

Content Pricing Seed Funding Los Angeles 255

Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. I have written about Deflationary Economics (one of my most read posts ever) & The Innovator’s Dilemma before.

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 146

Content Newsletter Competition Writing 146

Xconomy

NOVEMBER 2, 2016

But underlying all that, in a sense, is education. We have long run stories about STEM education, educational technology, and more—and even put out a special Xconomist report on the future of education. Xconomy’s editors from across the county will be contributing to the education channel.

Education 40

Education Newsletter Training High Tech 40

Both Sides of the Table

AUGUST 9, 2011

was still a term being bandied about. I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. By 2008 I had gotten more serious about championing companies through our investment process. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

socalTECH

SEPTEMBER 20, 2016

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships--which will be awarded bi-annually--will total $3,000, with the first award in December of this year. READ MORE>>.

Marketing 100

Marketing Blogging Writing Los Angeles 100

Both Sides of the Table

DECEMBER 5, 2010

emerge and are there any lessons to be gained about the future? Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. At it’s peak AOL had about 27 million US subscribers.

Social Network 318

Social Network Networking Web 2.0 Startup 318

TechCrunch LA

NOVEMBER 1, 2019

Amir Tehrani, the company’s co-founder and chief executive spent, his life in the cookware and kitchen business, while his wife, Shiza Tehrani, is the co-founder of the Malala Fund, supporting educational initiatives for young women around the world, and Now Ventures, an impact seed investment fund based in Los Angeles.

Los Angeles 150

Los Angeles Education Venture Capital Study 150

Both Sides of the Table

MAY 10, 2015

I often speak about co-founder fighting and how this ends in lawsuits but this has become much more prevalent. He regretted the decision and sued the company and the board – it’s still not totally clear to me what he was suing about. He signed a release and remained on the board. He sued anyways. Most ideas are fungible.

Startup 150

Startup IP Writing Ideas 150

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Both Sides of the Table

DECEMBER 20, 2009

It’s hard not to when you think about the amount of money that flowed into their coffers and the size of expected bonuses this year – of all years. It made me so mad that I would dedicate 2 hours of my Sunday to publicizing it and use this platform to talk about it. Frankly, it disgusts me. check to me.

Marketing 263

Marketing Startup Education Class 263

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 67

Content Marketing Newsletter Writing 67

TechCrunch LA

OCTOBER 7, 2021

That was not only because traditional learning environments needed to go virtual, but also because the pandemic led so many — willingly or by force — to rethink what they were doing with their lives, and online education was one key route for doing something about it, at a time when little else could be done.

Mentor 297

Mentor Training Startup Course 297

TechCrunch LA

JULY 23, 2019

Now the five-year-old firm, with newly found significant capital in the bank , is attempting to replicate its success in international markets. The firm has about 90% of its clients in India today, something it intends to change in the coming quarters. “60% so for us that market is critically important,” he said. “We

Los Angeles 209

Los Angeles Angel Startup Google 209

SoCal Tech Calendar

AUGUST 10, 2018

Thursday, August 16, 2018 -- Global LAVA: "Exit Options in Today's Environment" Whether you are just starting a business or exploring exit options, this Global LAVA event is designed to educate entrepreneurs, investors, and service providers about the current market dynamics and opportunities to position a company for a successful exit.

LAVA 100

LAVA Education Venture Capital Equity 100

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- A CEOs, an education and support group for CEOs presents: The current venture market and how to pitch it - Joey Tamer, shadow CEO. Getting professional tech investment (private, angel, venture, strategic) in these times is not easy.

Marketing 100

Marketing Education Invest Angel 100

Startup Professionals Musings

SEPTEMBER 7, 2022

Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. Don’t be shy about networking for advisors with business experience for coaching and mentoring.

Startup 114

Startup Tips Coach Satisfaction 114

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209