article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
article thumbnail

10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. This is probably the best place to apply your “gut” feeling. Marty Zwilling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Sources Of Ideas That Turn Into The Next Big Thing

Startup Professionals Musings

In my opinion, real pain points for most people do not include a new user interface for Facebook, a new programming platform for app development, or a new size smart phone. Other countries can provide e-commerce with different business models, outsource manufacturing at low cost, and a huge market for new products.

Ideas 118
article thumbnail

5 Generators Of Customer Pain Conducive To Startups

Startup Professionals Musings

In my opinion, real pain points for most people do not include a new user interface for Facebook, a new programming platform for app development, or a new size smart phone. Other countries can provide e-commerce with different business models, outsource manufacturing at low cost, and a huge market for new products.

Customer 167
article thumbnail

How VCs Think About Adding New Partners

Both Sides of the Table

Thus began my marketing campaign. Her network from her educational institutions alone has friends in all of the top tech, media & banking institutions. Having been at Battery Ventures for 5 years earlier in her career has given her the investor vantage point and years of seeing booming markets and contracting ones.

article thumbnail

Interview with Michele Ruiz and Dan Gould, BiasSync

socalTECH

We caught up with Michele and Dan to better understand why they founded the company, and why this market was such an interest to them. We have developed a tool that takes scientific, validated methodologies from academia, and use that to assess unconscious bias around race, gender, age, and other personality attributes, in the workplace.

Content 150
article thumbnail

Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 4) Perform China Syndrome Market Analysis. 7) Hire A Consultant.

Startup 242