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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. The word “convince” shouldn’t exist in sales. Perfect example; ShoeBoxed.com. Once you’ve answered these questions go ahead and contact them in a short email.

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Interview with John Tomich, Onestop Internet

socalTECH

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We have several hundred thousand shoppers as part of our email database, and we do two-day, private sales for designer brands, which are 60-70% off from retail.

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How Savings.com's New Mobile App Is Digging Up Grocery Coupon Deals

socalTECH

The ones who are doing it feverishly are a small niche of people, which really is all of the grocery bloggers today, who figure out what is on sale, what coupons are also available, and stack those coupons on top of those sales. The cover several regions, figuring out what''s on sale, what coupons there are, and match them up.

Mobile 140
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. Such Search Engine Optimization (SEO) is modern-day snake oil. However, you are only paid for ads that generate sales.

Customer 164
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BloomNation's Goal To Empower Your Local Florist, And Improve Flower Delivery

socalTECH

The florist business center we launched recently empowers florists, with tools to run email marketing campaigns, reach out through social media, and even gives them a point of sale system and website builder. We partner with them, and give them tools to help their business. They have to pay for placement.