article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics 346
article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Let me give you an example.

Startup 323
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

article thumbnail

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push.

article thumbnail

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push.

Media 59
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. The word “convince” shouldn’t exist in sales. Perfect example; ShoeBoxed.com. In forums have a signature like this example below. See the example below.

Custom 85
article thumbnail

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” the most recent book by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push.