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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. Return on investment for demand generation. Don’t just use these in isolation.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. Return on investment for demand generation. Don’t just use these in isolation.

Marketing 174
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. Return on investment for demand generation. Don’t just use these in isolation.

Metrics 57
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. Return on investment for demand generation. Don’t just use these in isolation.

Metrics 101
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Bringing us to today – Viewers or profit? Great revenue projections from a small user base lead to worries over sustainability.

Metrics 296
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Is it your brilliant plan or your execution?

Berkonomics

We built one of our companies upon forecasted metrics for a specific class of retail consumer base but found that there wasn’t enough money in our universe to pay for the amount of marketing to create that much dedicated traffic to our site. A personal story of a pivot – Tyson style. And credit Savant Tyson for the insight.

Summary 156
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Startup 134