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TriNet sent remote workers an email that some thought was a phishing attack

TechCrunch LA

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing emails are designed to impersonate companies or executives to trick users into turning over sensitive information, typically usernames and passwords, so that scammers can log into online services and steal money or data.

Email 119
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How Sendgrid Makes Sure Those App Emails Go Through, With Jim Franklin

socalTECH

If you're an application developer, sending emails through your application can be a chore. It turns out it's not just a quick line of code to send an email -- it's also a hassle to make sure that those emails get delivered, that your email isn't classified as spam, and handling all sorts of delivery issues.

Email 157
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

I recommend using digital channels, including email and social media, personalized, if possible, with promotions. Respond to new market shifts and opportunities. Outsource functions outside your core competency. Selective outsourcing can save you real money. Selective outsourcing can save you real money.

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White-label it: Make it ‘YOU’ inside.

Berkonomics

But, more often, this is just the virtualization of what we used to call outsourcing. Email readers, continue here…] Basically, the company created software for online forums. Yep: revenues of over $100 million per year with a market cap around $800 million. Really, that’s a business? Have an open mind.

Outsource 120
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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

One of our big mantras, internally, is to be the fastest responder when you see a customer email us. Even if you don't have the answer immediately, we'll shoot them an email right away, saying, we hear you, even if we tell them we have to find out the answer. Lots of startups talk about trying to outsource all their customer support.

Customer 113
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Outbound VC Dialing Programs – Total Disrespect for Entrepreneurs

Both Sides of the Table

I recently got an email from a friend who had been approached by a well known VC. He sent me an email asking whether the approach was real and whether he should take it seriously. Here is the email he received (reprinted without names with his permission). Why do VCs send generic outbound emails like this?