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A good case study is worth many paid ads.

Berkonomics

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

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This Week in Venture Capital – Episode 3

Both Sides of the Table

Studying for the SAT, LSAT, GMAT, TOEFL, MCAT and other standardized tests in the US is a massive market that has been dominated for years by Kaplan and Princeton Review. Knewton, Grockit and others are creating new ways for students to study for these tests in a more cost effective way. In business you spend your life in email.

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. ” Me, “I see.

Hollywood 374
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How To Snag Lunch With A High-Profile Entrepreneur

InfoChachkie

I recently received an email from a former student in which he described how he was able to secure a lunch meeting with a high-profile entrepreneur who is operating multiple ventures in parallel. Benedikt Scholz is an exceptional student whom I had the pleasure of instructing when he recently studied at UC Santa Barbara.

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

In contrast, social networking sites drove a record number of clicks, up 20% over the prior year. Clearly there is a shift occurring in users'' behavior, as social networks continue to hone their product discovery and purchase capabilities. Google is great at search, yet their G+ social network wasn’t the most successful.

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Taking on the Issues of the Day with Jonathan Strauss

Both Sides of the Table

Is App.net right the rail against ad-supported social networks or ad-supported products more broadly? The “This Week In” team did a summary (below the YouTube video so you can click to any spot in video and watch just that) and we’re going to build an email list for that if you’re too busy for sight / sound.

Yahoo 268