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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95
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Interview with Peter Csathy, CREATV Media

SoCal Tech Calendar

If you wanted to find someone who truly understands the convergence of the media and technology, you need to go no further than Peter Csathy , the CEO of newly launched CREATV Media (www.creatv.media). Peter Csathy: CREATV Media is a very different kind of firm. I came to Manatt to build digital media companies.

Media 100
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127
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How to Use Generative AI and LLMs to Improve Search

TechEmpower

Let's take a look at some of the many ways businesses can benefit from these new models to streamline operations and deliver faster and more accurate results.We’ll begin by looking at some real-world examples and then we’ll dive into more details of how these improved search capabilities can enhance your business.

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Driving User Engagement With FEM's Video Recommendations

socalTECH

Rachel Payne , the CEO and one of the co-founders of FEM, is a veteran of Google, and is taking her experience there and applying it into the video recommendations and engagement area. Rachel Payne: I was working at Google for about eight years, most recently in global strategic alliances. magazine, for example. What is FEM?

Google 233
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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101
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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Earlier this month, Google announced that it will spend an additional $200 million to promote YouTube content.

Google 133