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Catalyzing Innovation In Pasadena, with Innovate Pasadena

socalTECH

One of those high profile neighborhoods here is Pasadena, home of Idealab, Caltech, OpenX, and many other high tech companies and institutions. A new effort in Pasadena, called Innovate Pasadena (www.innovatepasadena.com), is looking to become a catalyst for innovation and entrepreneurship in Pasadena.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

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Silicon Beach Fest Expands Event Lineup, Sets Keynotes

socalTECH

However, Silicon Beach Fest , the upcoming conference which combines both the local high tech community as well as the entertainment industry, seems to be emblematic of the spirit and energy which has become apparent recently in the local startup scene. Last year''s event attracted more than 2,000 attendees. READ MORE>>.

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Does a VCs Culture Really Matter? The Upfront Story

Both Sides of the Table

The biggest difference I cite is that Venture Capital often feels like an “individual sport” while startups are a “team sport.” Startups are team sports because you’re all working on the same shared objective of the company. The truth is that the newer the firm the easier that shared mission is.

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UberMedia Updates UberSocial for iPhone

socalTECH

Pasadena-based UberMedia , the Idealab startup which is developing applications for reading and posting to Twitter, announced today that it has released a new version of UberSocial for the iPhone. now provides a live preview features for tweets, new curated channels focused on news, entertainment, business, and sports; and more.

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Interview with Andy Steuer, Punchcard

socalTECH

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. For example, if you as a consumer shop at a place, when you're done with your transaction, you can take a picture of your receipt, and start earning "punches" on Punchard at the places you shop.

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ObEN Raises $7.7M For Realistic, AI-Driven, Virtual Reality Avatars

socalTECH

Pasadena-based ObEN , an Idealab-backed startup which is developing artificial intelligence technology for creating highly realistic, virtual reality avatars, has raised $7.7M the venture fund of the Research Institute of Tsinghua University in Shenzhen, Third Wave Digital (Allen DeBevoise), Dream Maker Entertainment Ltd.