Startup Professionals Musings

JUNE 7, 2020

As a startup investor, I often see business proposals looking for funding that really look like expensive hobbies looking for donations. I still see entrepreneurs who spend money and time for months on a new business idea without any separation of personal and business funds, and any formal accounting system for their new business.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Sales 82

Sales Entrepreneur Customer Custom 82

Both Sides of the Table

MAY 6, 2018

Fund raising. But it’s critical for your business, for you as a leader and people who excel at fund raising have an extreme advantage over those who do not. The best entrepreneurs in our industry focus on it year-round as opposed to just once every 18 months. It definitely has a “d” in it, as in it’s really not fun, raising.

Funding 236

Funding Venture Capital Startup Entrepreneur 236

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Here are the major elements of the best product plans: Market requirements section.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JANUARY 31, 2022

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. An impressive number of new VCs have been created – most of them with new seed funds. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

MAY 19, 2018

the most counter-intuitive fund-raising advice you’ll ever get I’m about to offer you some fund-raising advice that flies directly in the face of what most conventional wisdom will tell you. Let me start out with my premise: “Data rooms are where fund-raising processes go to die.” I have to back up and give you more context.

Funding 336

Funding Venture Capital Startup Email 336

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Both Sides of the Table

MAY 20, 2018

Every entrepreneur wants to hear “yes” during the fund-raising process but I would argue that being too risk averse and not pushing hard enough and be willing to hear a “no” is what holds back many people from “yes.” Possibly offend and entrepreneur leading to reputation risk amongst other entrepreneurs.

Funding 189

Funding Software Review Entrepreneur Venture Capital 189

Startup Professionals Musings

AUGUST 5, 2020

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. The most successful entrepreneurs focus on solving a problem that they personally have experienced, and are convinced they fully understand. If you are not motivated, you won’t succeed. He succeeded well in both.

Ideas 151

Ideas Entrepreneur Resource Knowledge Base 151

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JULY 14, 2014

My first advice for new entrepreneurs is to pick a domain that doesn’t have the sky-high up-front development costs, like online web sites and smart phone apps. Self-funding or bootstrapping is still the most common and safest approach for startups Keep your day job until revenue starts to flow. Solicit funds from friends and family.

Entrepreneur 113

Entrepreneur Funding Startup Technical Review 113

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. In our last round of funding, Tribune led the round. So what are your plans for the new funding?

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346

Sales Startup Technical Review Customer 346

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

TechCrunch LA

MAY 14, 2020

Co-founded by the Melbourne, Australia native Phoebe Yu and serial entrepreneur Kat Dey, ettitude sells high-end bamboo bedding made using a process she first heard about in her old job working as an exporter helping chain stores source textiles in China. she relocated and took her company with her. ”

Sample 184

Sample Startup Los Angeles Sales 184

socalTECH

JULY 23, 2012

Los Angeles-based LuxeYard , which operates a flash sales site focused on home furnishing and decor, said today that it has scored what it says is its first round of funding, to help expand in India.

Funding 124

Funding Incubator Commerce Los Angeles 124

Startup Professionals Musings

MARCH 10, 2023

As a startup investor, I often see business proposals looking for funding that really look like expensive hobbies looking for donations. I still see entrepreneurs who spend money and time for months on a new business idea without any separation of personal and business funds, and any formal accounting system for their new business.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. Pitching” is the insider term for presenting your product idea to people who could conceivably buy it or fund your efforts. Relevant questions include the type of business entity (LLC or C-Corp), licensing or manufacturing, sales and marketing, and staffing.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I see you were involved in the Rise of the Female Entrepreneur effort at the Montgomery Summit this year, tell me a little about what that is all about?

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Startup Professionals Musings

OCTOBER 20, 2014

But I continue to learn that there are a host of other factors, maybe not even related to you or your business, that could keep you from getting the funding that you need. Almost 80% of the funding handed out in the US consistently comes from these three locations. entrepreneur funding venture capital' No surprises here.

Funding 108

Funding Entrepreneur Venture Capital Startup 108

InfoChachkie

FEBRUARY 17, 2016

Professional investors do not fund great ideas. Instead, they fund proven businesses. Thus, it is incumbent on entrepreneurs to turn their ideas into viable businesses before seeking venture funding. Entrepreneurs Are Never Stuck. If we had waited around for an investor to fund our vision, we’d still be waiting.

Entrepreneur 100

Entrepreneur Ideas Seed Funding Capital 100

TechCrunch LA

FEBRUARY 13, 2020

Riot Ventures , the Los Angeles-based, early-stage and deep technology investment firm is going out to market to raise a $75 million second fund to finance the development of startups in LA and beyond, according to fundraising documents viewed by TechCrunch. Marcus has a long background in angel investing and company creation.

Los Angeles 126

Los Angeles Artificial Inteligence Invest Angel 126

Startup Professionals Musings

OCTOBER 16, 2023

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Forecast sales-volume expectations. Project based on your market size how many widgets you will sell in every channel.

Startup 116

Startup Pricing Sales Statistics 116

Startup Professionals Musings

DECEMBER 25, 2021

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

OCTOBER 21, 2023

So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven? Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Customer 109

Customer Custom Satisfaction Sales 109

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

DECEMBER 2, 2022

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. Production.

Sales 102

Sales Customer Custom Outsource 102

Both Sides of the Table

JANUARY 26, 2010

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. The best entrepreneurs focus on details.

Entrepreneur 286

Entrepreneur Startup CTO Hire Sales 286

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

MAY 14, 2023

Desperate entrepreneurs lose their leverage and die young. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Count on six months from beginning the funding process until a new check is cashed. Use social media for early marketing.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103