Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. an investment in your company.

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Both Sides of the Table

JUNE 22, 2021

You can listen to the entire conversation above or via this link , but I also wanted to highlight one topic we discussed that I feel strongly about, which is how I think enterprise sales and venture fundraising are basically the same muscle. Research everyone who has raised a comparably-sized fund and find out who backed them?—?that’s

Sales 375

Sales Startup Invest Funding 375

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. All of this is courtesy of a new $1 million seed extension from initial seed leads The Artemis Fund and Mercury Fund, with Bracken P. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning. Appetize said it has now raised over $45M in total funding. READ MORE>>.

Sales 124

Sales Funding Capital Services 124

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Marty Zwilling

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

FEBRUARY 21, 2019

Santa Monica-based private equity investor Arrowroot Capital is the lead investor in a funding round for parking technology developer ParkHub , in ParkHub's first instituional funding. According to the company, the funding is its first institutional funding round. Parkhub's founder and CEO is George Baker Sr.,

Funding 133

Funding Santa Monica Equity Capital 133

socalTECH

FEBRUARY 5, 2020

Irvine-based NGD Systems , a company developing "computational storage" devices which can run AI, machine learning, and analytics functions within data storage devices, has raised $20M in a Series C funding, the company said this morning. The funding was led by MIG Capital, and also included Western Digital Capital Global, Ltd.

Artificial Inteligence 100

Artificial Inteligence Funding Capital Sales 100

socalTECH

MARCH 8, 2017

Los Angeles-based Conversion Logic , a developer of marketing analytics software, announced this morning that it has raised $9M in a Series A funding. The funding was led by Pelion Venture Partners, and also included Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen.

Marketing 133

Marketing Tool Los Angeles Software 133

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. As a former angel investor, I look for this level of alignment and understanding in every funding presentation I hear. It forces you to bridge the gap between idea and execution.

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Funding Activity Customer Custom 133

Both Sides of the Table

FEBRUARY 5, 2011

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. We focused together on improving our sales methodology, our training and our comp plans.

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Sales Startup Pricing Customer 316

socalTECH

NOVEMBER 24, 2020

Santa Monica-based Quid , which offers up a way for private company employees to gain liquidity even before their startups are purchased or have an initial public offering, said on Monday that it has raised $320M in a second fund. Quid's service is an alternative to secondary market sales.

Funding 113

Funding Anthem Santa Monica Capital 113

socalTECH

SEPTEMBER 16, 2020

According to YAPI, it will use the new funding to build out its account management, customer success, and R&D teams, plus bolster existing sales and marketing. Financial details of that investment were not announced. YAPI's software allows dental practices to automate administrative tasks.

North Hollywood 113

North Hollywood Software Funding Hollywood 113

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. An impressive number of new VCs have been created – most of them with new seed funds. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning. Appetize said it has now raised over $45M in total funding. READ MORE>>.

Sales 100

Sales Technology Funding Capital 100

socalTECH

MAY 25, 2018

BlueCart said this week that it raised $5M in its Series B-1 funding, bringing its total raised to $22M. Dana Settle, the LA-based co-founder and Managing Partner of Greycroft, has joined BlueCart's board as an observer, with fellow Greycroft venture capitalist Bo Peabody joining BlueCart's board.

Artificial Inteligence 189

Artificial Inteligence Funding Sales Los Angeles 189

socalTECH

JANUARY 14, 2014

The startup, led by Jason Spievak, said the new funding was led by Accel Partners, and also included prior investors Upfront Ventures and Rincon Venture Partners. Invoca said the new funds will go towards scaling operations and increasing its revenue growth. invoca call marketing automation ringrevenue venture capital accel'

Marketing 212

Marketing Santa Barbara Venture Capital Sales 212

Both Sides of the Table

MAY 14, 2018

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link. Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page. frankly I’d be surprised if they weren’t.

Funding 239

Funding Venture Capital IP Email 239

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. In our last round of funding, Tribune led the round. So what are your plans for the new funding?

Marketing 232

Marketing Funding Content Writing 232

socalTECH

APRIL 26, 2017

San Diego-based AltheaDx , which is developing molecular diagnostics technology for the personalized medicine market, has raised $27M in its Series D funding round. Source of the new funding was not announced by the company. AltheaDx said the funding will go towards expanding its sales force and scaling up marketing efforts.

Funding 113

Funding San Diego Sales Marketing 113

socalTECH

NOVEMBER 27, 2017

LeafLink , a startup that develops e-commerce software for the cannabis dispensary market, has expanded its operations into Los Angeles ahead of the sales of recreational marijuana in January, with a $10M funding. LeafLink's software helps cannabis dispensaries with branding, marketing, and e-commerce sales.

Funding 113

Funding Commerce Venture Capital Sales 113

socalTECH

MAY 13, 2015

San Diego-based NoteVault , which develops a cloud-based note taking product for the commercial construction industry, has named Jeremy Foster as the company's Chief Marketing Officer, and John Roshala as its new VP of Sales. NoteVault raised a round of funding in December. READ MORE>>.

Sales 100

Sales San Diego Marketing Funding 100

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. RingRevenue is headed by Jason Spievak. READ MORE>>.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Marty Zwilling.

Customer 146

Customer Custom Marketing Startup 146

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

socalTECH

SEPTEMBER 21, 2017

Santa Monica-based Tuition.io , which helps employers offer up student loan repayment assistance as part of their employee benefits, has raised $7M in a Series B funding round, the company said today. says so far that it has signed up such clients as Live Nation, Staples and Fidelity Investments to its programs. READ MORE>>.

Funding 133

Funding Santa Monica Venture Capital Sales 133

socalTECH

DECEMBER 20, 2017

in a new funding. The funding came from ClearVision Equity Partners, a local San Diego investors. According to Zesty.io, the new funding comes on top of an existing investment, bring its total raised to $2.8M. said the new funding will go towards sales and marketing, plus its product development roadmap.

Funding 113

Funding San Diego Equity Content 113

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346

Sales Startup Technical Review Customer 346

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

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Sales Startup Training Pricing 289

TechCrunch LA

DECEMBER 8, 2020

Today, a startup that is doing this in the specific area of distressed property is announcing a round of growth funding to ramp up its team and expand its business. The funding is being led by QED Investors; Founders Fund, Susa Ventures, Navitas Capital, and Prudence Holdings also participated.

Sales 282

Sales Demand San Diego Funding 282

socalTECH

APRIL 19, 2012

Los Angeles-based Mogreet , coming off a new round of venture funding, is in expansion mode, saying that it has opened up a new Midwest sales office for the company. The firm offer up video-based, mobile marketing services and products. Mogreet recently raised $4.1M Mogreet recently raised $4.1M READ MORE>>.

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Mogreet Sales Draper Mobile 157

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 million in financing to support the buildout of its services and sales teams to manage clients. The traditionally opaque world of high-end real estate certainly applies.

Los Angeles 168

Los Angeles Services Angel Marketing 168

Startup Professionals Musings

APRIL 26, 2021

As a long-time advisor to entrepreneurs and occasional angel investor, I often see and hear innovative product pitches that sound exciting, but are missing one or more of the key business elements that investors deem critical for funding consideration. Specify a primary customer channel for sales.

Funding 132

Funding Template Resource Competition 132

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

OCTOBER 23, 2017

SmartDrive said it will use the new funding for expansion of its strategy for fleet telematics and mobility services. The company said it will invest in R&D, sales and marketing, and expansion in North America and international markets. SmartDrive is led by CEO Steve Mitgang.

Funding 113

Funding San Diego Invest Mobile 113