LA-based A-Frame, a developer of celebrity-led personal care brands, raises cash for its brand incubator
TechCrunch LA
NOVEMBER 17, 2020
Joining Initialized in the round is the serial entrepreneur Moise Emquies, whose previous clothing lines, Ella Moss and Splendid, were acquired by the fashion holding company VFC in 2017. “For us the calculus was to look at personal care and see what categories need to be reinvented because of sustainability,” said Bloom.
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