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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.

Marketing 174
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Los Angeles investors and entrepreneurs launch PledgeLA, a diversity and inclusion program

TechCrunch LA

In an attempt to boost diversity and inclusion efforts and civic engagement between the growing technology industry in Los Angeles and the community that surrounds it, over 80 venture capitalists and entrepreneurs joined the city’s mayor, Eric Garcetti, and the non-profit Annenberg Foundation to announce PledgeLA.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.

Metrics 57
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.

Metrics 101
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8 Steps To A Satisfying And Successful Business Exit

Startup Professionals Musings

Once an entrepreneur, always an entrepreneur. Although many won’t admit it, true entrepreneurs can’t wait to exit their current startup, and build a new and better one with their next great idea. For these reasons, I always look for an overt exit strategy in every startup I might consider for an angel investment.

Startup 99
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Yet as a business advisor I am convinced that making the jump from a startup to a the next unicorn takes a different mindset, and actions most entrepreneurs are reluctant to face. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151