Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. It is my natural style to want to “tell.&# I’m an ENTP.

Sales 314

Sales Startup Venture Capital Custom 314

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

DECEMBER 18, 2013

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole. Marty Zwilling.

Marketing 101

Marketing Entrepreneur Technical Review Custom 101

InfoChachkie

NOVEMBER 3, 2014

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search. Search Meets Social = Commerce.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Custom Customer Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Custom Customer 174

Startup Professionals Musings

MAY 2, 2021

In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine. As it turned out, 17 of the 27 companies were still in business seven years later, which is at least double that of other studies.

Startup 170

Startup Study Journal Sample 170

Startup Professionals Musings

DECEMBER 5, 2020

For best results, my advice is to think like an entrepreneur, even if you are a corporate employee. According to many studies, entrepreneurs tend to be happier , and over 80 percent of self-made millionaires are entrepreneurs. Constant search for ways to increase sales and profitability. Marty Zwilling.

Entrepreneur 117

Entrepreneur Sales Custom Customer 117

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Berkonomics

MARCH 9, 2017

We have years of real data to call upon: data that impacts both investors and entrepreneurs. Harvard University recently published a study that three of every four venture-backed firms fail. Although these are not parallel studies or similar statistics, most seem to refute Fortune’s claim that 90% of all startups fail.

Startup 266

Startup Statistics Tech Coast Angels Study 266

Startup Professionals Musings

OCTOBER 14, 2023

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Startup 102

Startup Writing Mentor Sample 102

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Custom 91

Startup Professionals Musings

SEPTEMBER 13, 2011

Moore titled “ Crossing the Chasm ” (1991), but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Marketing 95

Marketing Entrepreneur Technical Review Custom 95

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

InfoChachkie

JUNE 2, 2016

Are you an entrepreneur that is thinking about dropping out of college? However, as made clear in Should Millennial Entrepreneurs Skip College? What differentiates this small minority of entrepreneurs who are better off dropping out of school (or never enrolling) and running their startups full time? dogs love the dog food)?

Entrepreneur 100

Entrepreneur Startup Study Education 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

AUGUST 30, 2010

My advice to entrepreneurs was and is “ when the hors d’oeuvres tray is being passed take two ” (e.g. So I agreed to offer my current thinking on the economy and what it portends for the VC industry & fund raising for entrepreneurs. raise money now to weather any storms). Such is the case with advanced batteries.

Entrepreneur 298

Entrepreneur Venture Capital Technical Review Startup 298

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JANUARY 30, 2022

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Startup 150

Startup Technical Review Custom Customer 150

Startup Professionals Musings

MARCH 14, 2016

For best results, my advice is to think like an entrepreneur, even if you are a corporate employee. According to many studies, entrepreneurs tend to be happier , and 80 percent of self-made millionaires are entrepreneurs. Constant search for ways to increase sales and profitability. Marty Zwilling.

Entrepreneur 55

Entrepreneur Sales Custom Customer 55

Startup Professionals Musings

JANUARY 31, 2021

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Sample 137

Sample Writing Mentor Content 137

Startup Professionals Musings

DECEMBER 7, 2014

I will summarize here some of the key business domains with large opportunities, based on a McKinsey Global Institute study , Gartner , and other sources : Targeted marketing. By transforming a single shopper''s path into data points, companies can see how you move through a store, and how that tracks with sales. Marty Zwilling.

Entrepreneur 109

Entrepreneur Social Media IBM IBM 109

Startup Professionals Musings

JULY 14, 2014

According to a Gompers and Lerner study, the challenge is very real, with a majority of new ventures that don''t attract investors failing within the first three years. My first advice for new entrepreneurs is to pick a domain that doesn’t have the sky-high up-front development costs, like online web sites and smart phone apps.

Entrepreneur 113

Entrepreneur Funding Startup Technical Review 113

Startup Professionals Musings

JULY 12, 2014

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Whether it’s while listening or talking, multiple studies show that as much as 50 to 65 percent of the communication is nonverbal.

Custom 106

Custom Customer Entrepreneur Social Network 106

Startup Professionals Musings

SEPTEMBER 1, 2019

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Separate marketing from sales for further leverage.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

DECEMBER 14, 2014

Most entrepreneurs struggle with many startup Founders dilemmas in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. The right time to jump is a function of favorable career, personal, and market circumstances. The right time to start dilemma.

Entrepreneur 107

Entrepreneur Statistics Equity Satisfaction 107

InfoChachkie

JUNE 16, 2016

Entrepreneurs create their own jobs, why shouldn’t they also create their own degrees? As described in Should Millennial Entrepreneurs Skip College? most young entrepreneurs benefit greatly from the college experience. marketing, finance, sales, etc.). Comm 166 Marketing Communication. Communication.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Startup Professionals Musings

APRIL 23, 2017

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Custom 76

Custom Customer Entrepreneur Technical Review 76

InfoChachkie

JUNE 15, 2015

Effective entrepreneurs reject dogmatism and embrace doubt. Rather than zigzagging in a relatively straight line, a startup stricken by confirmation bias ignores valid market signals and risks driving toward an errant point on the horizon. Despite the 50% price increase, our sales exploded. Human Nature Sucks. Share and Enjoy.

Entrepreneur 100

Entrepreneur Pricing Course Journal 100

Startup Professionals Musings

JULY 8, 2015

According to a classic Gompers and Lerner study, the challenge is very real, with a majority of new ventures that don't attract investors failing within the first three years. My first advice for new entrepreneurs is to pick a domain, such as online web sites and smart phone apps, that doesn’t have the sky-high up-front development costs.

Entrepreneur 105

Entrepreneur Startup Technical Review Equity 105

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

JUNE 26, 2020

As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. Yet, as a business advisor, every entrepreneur I meet assumes that they are destined to become the next killer brand in their space, like Tesla is to all-electric vehicles, and Apple is to smart phones.

Custom 136

Custom Customer Social Media Startup 136

Startup Professionals Musings

MAY 8, 2022

Most entrepreneurs struggle with many startup founders quandaries in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. The right time to jump is a function of favorable career, personal, and market circumstances. The right time to start dilemma.

Startup 130

Startup USC Entrepreneur Statistics 130