Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. But these days, ground up is tougher.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

DECEMBER 18, 2019

Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. It takes leadership ability, as well as a good idea, to make a successful entrepreneur, and great leaders evolve from key leadership decisions along the way.

Entrepreneur 122

Entrepreneur Ideas Framework Tips 122

socalTECH

JUNE 15, 2017

Our interview this morning is with Milana Rabkin , co-founder of Stem , a new startup which is developing a financial application which helps musicians and other content creators automate payments to members of their creative team. Milana Rabkin: As a platform, we work on a consensus model. How did you start the company?

Startup 140

Startup Content Metrics Platform 140

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 100

Metrics Technical Review Sales Customer 100

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years. Starting up Raising money'

Metrics 239

Metrics Startup Marketing Demand 239

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. As with many startup activities, you only have one chance for a great first impression. Spend your time and money on other platforms. Pick the right platform for your business.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

MAY 31, 2015

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. For startups, this is an engagement opportunity worth billions of dollars. Big data:” learning from the flood.

Startup 106

Startup Social Media Entertainment Metrics 106

Both Sides of the Table

SEPTEMBER 10, 2021

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. Today you have funders focused exclusively on “Day 0” startups or ones that aren’t even created yet. By definition?—?I’m two founders in a garage?—?(HP

Venture Capital 471

Venture Capital Writing Invest Pricing 471

InfoChachkie

SEPTEMBER 15, 2011

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. As discussed in Hiring Entrepreneurs, the impact of each new hire during your startup’s early days is tremendous. We don’t give up on things easily. We didn’t give up.”. “ We are stubborn on vision.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. ” This, too, is a must read for any entrepreneur. Not vanity metrics. Startup Lessons'

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

APRIL 6, 2014

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. For startups, this is an engagement opportunity worth billions of dollars. zettabytes by the year 2016.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

NOVEMBER 11, 2019

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. For startups, this is an engagement opportunity worth billions of dollars. Big data:” learning from the flood.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

DECEMBER 6, 2017

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. For startups, this is an engagement opportunity worth billions of dollars. Big data:” learning from the flood.

Startup 55

Startup Social Media Entertainment Metrics 55

socalTECH

APRIL 24, 2019

The startup has developed a system which uses information from online forums, source code sharing, technical communities, and the like to help find and rank technical talent. We're going up against the game of the resume, because we don't serve up bullet points of technical skills, we only surface data that shows tangible accomplishments.

Sites 240

Sites Startup Tool CTO Hire 240

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Don’t start from how you want to sell. Include planned measurements and metrics. Start where the customer wants you to be and work backwards. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

AUGUST 5, 2015

Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. It takes leadership ability, as well as a good idea, to make a successful entrepreneur, and great leaders evolve from key leadership decisions along the way.

Entrepreneur 103

Entrepreneur Ideas Framework Tips 103

Startup Professionals Musings

MAY 4, 2016

In my view, starting a new business has never been easier, and according to reports from the Kaufmann Foundation , the numbers are finally here to show it. The number of startups rose in 2015 for the first time in five years, with the largest year-over-year increase in two decades. Fundraising through online platforms and crowdfunding.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

JUNE 14, 2013

On a regular basis, I am approached by entrepreneurs who assert that business plans are a waste of time. They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. You have built a successful startup, and plan to use the same investors.

Entrepreneur 100

Entrepreneur Technical Review Writing Slides 100

socalTECH

AUGUST 12, 2019

The Vinetta Project (www.vinettaproject.com), a group which is focused on helping to accelerate the growth of female-led startups, announced a few weeks ago that it is working with P&G Ventures, the internal "startup studio" of Procter and Gamble on an effort to help female-led companies in Los Angeles.

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

socalTECH

SEPTEMBER 19, 2014

We caught up with Rachel recently to hear more about the company. Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. How did you end up in Los Angeles? The metrics are very solid.

Google 233

Google Content Startup Venice 233

socalTECH

MAY 17, 2019

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. That's how we started. What specific problem were you seeing?

SaaS 113

SaaS Startup Customer Custom 113

Tech.Co

APRIL 30, 2018

Just across the Potomac river from our nation’s capital sits Arlington, Virginia, a beautiful city filled with bustling businesses, thriving tech startups , and an innovative vibe that is drawing founders to this growing region. . Headai launched the product in Finland and projects to start in the U.S. The Washington, D.C.

Startup 70

Startup Tool Platform Metrics 70

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. What’s keeping you up at night?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

DECEMBER 30, 2022

Every business owner and entrepreneur I meet in my consulting rounds dreams of finding that “ disruptive ” innovation that will supercharge their business and move it into the ranks of business unicorns (billion-dollar valuations), such as SpaceX and Apple. Before you act, shut up and listen to employees, customers, and futurists.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

JUNE 1, 2014

Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. It takes leadership ability, as well as a good idea, to make a successful entrepreneur, and great leaders evolve from key leadership decisions along the way.

Entrepreneur 111

Entrepreneur Ideas Framework Tips 111

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

OCTOBER 20, 2013

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

AUGUST 30, 2017

We caught up with the company's founder and CEO, David Baird , a former AOL executive, to learn more about what Gigmor is working on. How did you start the company? The way we reached that, was we saw that people were starting to use our site to discover and book talent. We did not start from scratch on that side, either.

Startup 150

Startup Metrics Offshore Sites 150

socalTECH

JUNE 25, 2013

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

JUNE 11, 2018

For our interview this morning, we caught up with Scot Lawrie , the President and technical Co-founder of Los Angeles-based Coverfly (www.coverfly.com), and John Rhodes , Coverfly's head of Marketing and Business Development, to learn a bit more about the early stage, bootstrapped startup focused on Hollywood script writers.

Technical Review 100

Technical Review Hollywood Platform Competition 100

Tech Zulu Event

MAY 9, 2014

As our first time covering a 500 Startups demo day , we could only imagine the stratospheric levels of stress our Batch 8 founders must have gone through to get on stage and present their progress from their last four months of startup bootcamp. In true 500 Startups fashion, Demo Day had an almost cathartic feel.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and active investor, having been co-founder of TagWorld. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

JULY 10, 2019

For this morning's interview, we spoke with Los Angeles-based Halla , a venture backed startup, focused on personalized recommendations for the food ordering industry. Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. What is Halla?

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. As with many startup activities, you only have one chance for a great first impression. Spend your time and money on other platforms. Pick the right platform for your business.

Social Media 95

Social Media Media Startup Platform 95