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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates. READ MORE>>.

Mobile 113
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Viant Files For IPO

socalTECH

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

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Shamrock Capital Backs Pixellot In $30M Funding

socalTECH

Los Angeles-based private equity investor Shamrock Capital reports this morning that it has led a $30M investment in Pixellot , an Israeli firm developing automatic, artificial intelligence-driven software for producing streaming sports video. The funding was led by Shamrock, and also included other, existing, un-named investors.

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Consolidation is coming to gaming, and Jam City raises $145 million to capitalize on it

TechCrunch LA

A slew of banks are coming together to back a new roll-up strategy for the Los Angeles-based mobile gaming studio, Jam City and giving the company $145 million in new funding to carry that out. According to data collected by Newzoo , mobile games revenue reached a record $63.2 That number could reach $81.3 Roughly half of the U.S.

Mobile 251
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GreenWave Reality Raises $19M

socalTECH

GreenWave Reality , a startup developing a platform to help manage the "Internet of Things"--and which is headed by former Cisco executive Greg Memo--said this morning that it has raised $19M in a Series B funding round. The round was led by The Westly Group, and also included Craton Equity Partners. READ MORE>>.

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Events.com: Creating A New Events Management Software Giant, with Gregg Parise

socalTECH

Is the world ready for another event management software provider? Gregg Parise What we are doing, is we are going into the event management software space, and doing it through a platform technology. Gregg Parise: Where we are now, is we''ve just released our national platform. We''re really just version 1.0

Software 100
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Music Reports Signs Omnifone

socalTECH

The comapny said it will manage mechanical licensing and royalty reporting for Omnifone's MusicStation Platform in the United States. Omnifone provides cloud music services to consumer electronics, ISP, mobile, and automotive firms. Financial details of the deal were not disclosed. READ MORE>>.