Remove about
article thumbnail

The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool.

RSS 349
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Nearly every entrepreneur has heard the refrain, "Get back to me when you have some traction,” while seeking funding. Evidence of validation manifests itself in many forms and is derived from a variety of market forces. I don't tweet about unicorns, NBA Memes or photos of food I am about to devour - just startup stuff. .

article thumbnail

The Series A Crunch Is For Entrepreneurs Who Can’t Create Their Own Luck

InfoChachkie

I was in a board meeting recently at Connexity when Dave Gross, the company''s Co-Founder and CEO, made an insightful observation regarding the shortage of Series A funds. Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation.

article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. How are you funding this? Often this ties to marketing support.

Develop 396
article thumbnail

Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

No VC Fit - Match your venture with appropriate funding source. Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. A restaurant is a generally appropriate for a bank, but not an Angel investor. Financials.

article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. How are you funding this? Often this ties to marketing support.

Develop 384