article thumbnail

How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. The post How powerful has new media advertising become?

article thumbnail

VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion

socalTECH

Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. billion valuation, the company said onn Thursday.

Media 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future Media Buys Oak & Jackal

socalTECH

Irvine-based Future Media , a digital marketing company, announced late Thursday that it has acquired Oak & Jackal , a direct-to-consumer maker of watches. Future Media said the acquisition is its first foray into consumer sales. Financial details of the acquisition were not announced.

Media 100
article thumbnail

Silicon Beach Report Aug. 21: Otter Media Leads $4.7M Round for Sports Media Startup

L.A. Business Journal

Otter Media leads funding round for Mars Reel Media; Netflix pilots payment change; Postie taps Gollander as head of sales

Media 113
article thumbnail

Signal Scores $20M For Wholesale Automotive Sales Software

socalTECH

Los Angeles-based Signal Automotive , a startup which develops software for managing buying, selling, and inventory allocation for automobile dealers, has raised $20M in a funding round. The funding was led by Kayne Partners Fund, the growth private equity arm of Kayne Anderson Capital Advisors LP. READ MORE>>.

Software 124
article thumbnail

Adaptive Medias Raises $5.2M

socalTECH

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M The publicly held company did not say where the new funding came from. Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes.

Media 138
article thumbnail

After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

Media 134