socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels.

Demand 100

Demand Sales Media eHow 100

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

Tech.Co

JANUARY 15, 2018

It was over 11 years ago that I saw a need to better connect startups and innovators with the communities around them so they could connect for partnerships, funding, amplification, and support. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting.

Media 175

Media News Organization Content 175

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. How many of these lead generation techniques are funded in your business plan? Marty Zwilling

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M in a Series B funding round, as part of the company''s expansion into the United States. operations in Los Angeles, where it set up offices in February--said the funding came from Via Venture Partners. READ MORE>>.

Advertising 147

Advertising Los Angeles Platform Sales 147

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. It's some of the kinds of things Demand Media does, except, for the newsroom. We know what people are looking for.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. How many of these lead generation techniques are funded in your business plan? One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

NOVEMBER 5, 2014

Aggregage said the funding came from Andrew Goodenough, Accordance Ventures LP, AWV Partners LLC (Chris and Ted Ackerley), the Tech Coast Angels, John Suhler and other investors. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales. READ MORE>>.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Tech.Co

JANUARY 15, 2018

It was over 11 years ago that I saw a need to better connect startups and innovators with the communities around them so they could connect for partnerships, funding, amplification, and support. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting.

Media 70

Media News Organization Content 70

socalTECH

OCTOBER 27, 2010

Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD.

Yahoo 178

Yahoo Media News Report 178

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

TechCrunch LA

SEPTEMBER 7, 2021

At the time, it was doing Facebook media buying for e-commerce companies. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. And then bit by bit, we grew the organization.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 11, 2019

Anne Kavanaugh: I came through the ranks of sales and marketing. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales. That was my first time in buying and selling of digital advertising. Finally, how are you funding the company? What part of your operations are in LA?

Startup 113

Startup Advertising Marketing Platform 113

Both Sides of the Table

SEPTEMBER 12, 2013

In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. Media relationships. The idea immediately resonated.

Invest 340

Invest Venture Capital Startup News 340

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

Both Sides of the Table

JANUARY 6, 2014

Planning and dealing with extra-ordinary events: M&A, fund raising, crises. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. Mentorship.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

JANUARY 11, 2019

Anne Kavanagh: I came through the ranks of sales and marketing. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales. That was my first time in buying and selling of digital advertising. Finally, how are you funding the company? Then, about nine years ago, I transitioned into digital.

Startup 100

Startup Advertising Marketing Platform 100

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

FEBRUARY 25, 2009

Financial terms of the funding were not disclosed. MarketShare's software is used by companies such as Charles Schwab, Electronic Arts, and Mercedes-Benz, to allocate marketing, sales, and promotional dollars between various kinds of advertising and media. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Miller and former Fox Interactive Media's Ross Levinsohn. Search Marketing also participated in the funding. READ MORE>>

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

Tech Zulu Event

SEPTEMBER 13, 2012

version notice boards are disrupting publishing and news content aggregation in Africa, influencing even how media houses on the continent relay news. Johan Nel, CEO and founder of Umuntu Media says,” Mimiboards will help people on the continent record and handle issues live as they emerge. Any funding yet, how much?

Advertising 91

Advertising Media News Content 91

Startup Professionals Musings

AUGUST 14, 2020

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

NOVEMBER 12, 2008

Los Angeles-based Agility Studios said Wednesday that the firm has launched a new entertainment studio focused on digital media. According to the firm, it was founded by Scott Ehrlich, Larry Tanz, and Keith Quinn, and will focus on transforming digital media firms into viable businesses.

Equity 100

Equity Entertainment Media Advertising 100

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Entrepreneurs Get More Customers.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

MAY 24, 2011

I ended up doing consulting work for high tech companies in the San Francisco Bay Area in the software messaging area, and then came back to Los Angeles doing corporate sales for 3M, of all things. We're also self funded, and absolutely have no need for venture capital. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. How many of these lead generation techniques are funded in your business plan? One of these experts, David T.

Social Media 55

Social Media SEM Startup Advertising 55

socalTECH

DECEMBER 11, 2018

When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Tech Zulu Event

MAY 21, 2012

Speakers will introduce their new shows debuting this spring, including shows that were pitched at the NewFronts, YouTube-funded shows and other original shows. We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Scheduled Speakers Include. VP & GM, Digital.

Content 80

Content Silver Lake Electronic Arts THQ 80