socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

FEBRUARY 9, 2009

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas.

Advertising 100

Advertising Woodland Hills Software SaaS 100

Both Sides of the Table

MAY 24, 2021

It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue than the reality of a company growing at 50% but doing $20+ million in sales. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. The second “exit”?—?Adly?—?innovated

Venture Capital 363

Venture Capital Capital Funding Startup 363

socalTECH

JULY 7, 2011

Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. Broke Girl's Guide runs a daily deal newsletter with offers, online promos, and sales information.

Guide 230

Guide Funding Newsletter Santa Monica 230

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. Source of that seed funding was not announced. revee venture capital seed content analytics publishing publisher advertising' READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

SEPTEMBER 22, 2014

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M The publicly held company did not say where the new funding came from. Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. READ MORE>>.

Media 138

Media Advertising Venture Capital Los Angeles 138

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. The round was led by GRP Partners and Rincon Venture Partners.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M in a Series B funding round, as part of the company''s expansion into the United States. operations in Los Angeles, where it set up offices in February--said the funding came from Via Venture Partners. READ MORE>>.

Advertising 147

Advertising Los Angeles Platform Sales 147

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. On page performance of advertising on a page is linked to the context and intent of a user. That's what we are finding.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Watch out for local sales force requirements. Maybe it’s selling local tours and taking a cut of the revenue.

Startup 144

Startup Sites Content Sales 144

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Increase the pipeline and the conversion rate.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

JULY 21, 2011

Torrance-based PixelFish , which provides online video marketing products to local businesses, announced Thursday that it has raised $4M in a funding round. PixelFish said the funding will go towards sales, marketing, and technology. The firm is headed by John McIntyre.

Torrance 213

Torrance Advertising Content Sales 213

socalTECH

OCTOBER 22, 2021

Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. billion valuation, the company said onn Thursday.

Media 113

Media Software Development Los Angeles Platform 113

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago. READ MORE>>.

Media 164

Media Avalon San Diego Advertising 164

socalTECH

JULY 22, 2020

in a funding round. According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others. The founder and CEO of TrackStreet is Andrew Schydlowsky.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

socalTECH

AUGUST 2, 2012

Connexity the online advertising startup headed by former Fastclick co-founder Dave Gross, announced this morning that it has raised $3M in a seed funding round. The company uses advertising to recommend products and services to users, based on individual interests and what it is calling "audience graph analysis."

Netflix 124

Netflix Seed Funding Advertising Sales 124

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Marketing 114

Marketing Invest Social Media SEM 114

Both Sides of the Table

AUGUST 9, 2011

US TV advertising is $60 billion in its own right. Let’s help get their funding get finalized or the company sold if it’s already in play. And VCs scrambled to raise their own funds. So I encouraged entrepreneurs to think about raising their funds as quickly as they could because. Fundings boomed.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. The new funding brings Rubicon's total funding to $60M. Tags: rubicon project news audience network merger acquisition venture capital advertising.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. in funding from Georgian Partners, Bain Capital Ventures, and others.

Report 100

Report San Diego Advertising Software Development 100

socalTECH

NOVEMBER 5, 2014

Aggregage said the funding came from Andrew Goodenough, Accordance Ventures LP, AWV Partners LLC (Chris and Ted Ackerley), the Tech Coast Angels, John Suhler and other investors. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

Startup Professionals Musings

JULY 9, 2017

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. As an active angel investor, I look for this level of alignment and understanding in every funding presentation I hear. It forces you to bridge the gap between idea and execution.

Funding 57

Funding Startup Activity Custom 57

socalTECH

DECEMBER 16, 2009

in a Series B funding round. Pete Sinclair of Leapfrog will join the firm's board along with the funding. The company said the new funding will go toward sales and marketing of its service. Ace Metrix provides panel-based analytics for television advertising, measuring effectiveness of advertising creative for companies.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

Startup Professionals Musings

APRIL 28, 2014

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. See this anecdote by Steve Blank on how a hotshot sales executive can sink your startup.

CTO Hire 100

CTO Hire Funding Cloud Computing CIO 100

Startup Professionals Musings

SEPTEMBER 11, 2021

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” As an investor, I would like to see one month of sales, and see how that compares to your projections. First of all, a definition.

Startup 121

Startup Metrics Custom Customer 121

Both Sides of the Table

OCTOBER 25, 2014

Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. It’s much hard to get funded as a company nobody has heard of. I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports.

Press 415

Press Google Course Writing 415

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Increase the pipeline and the conversion rate.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Custom 146

Custom Customer Marketing Startup 146