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Here are tricks to find yourself on social media.

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Be where they are.

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SodaHead Ties With Google Analytics

socalTECH

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. Other sites providing their information include Reddit, Disqus, Delicious, and Meetup. READ MORE>>.

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Savings.com Hit By Google Update

socalTECH

A lot of focus has been given on how much search algorithm changes at Google have impacted the fortunes, and traffic, of Los Angeles-based Demand Media. Searchmetrics, a provider of SEO tools and analysis, delivered a list of the sites most affected by updates to Google's new search algorithm, Google Panda 2.5,

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FindTheBest Snags Google, DoubleClick Vet As President

socalTECH

Santa Barbara-based FindTheBest.com , the online comparison site headed by DoubleClick founder Kevin O'Connor , has turned to a Google and DoubleClick vet to serve as President. Yaghoubi was also an executive serving under O'Connor at DoubleClick, where he was Vice President of Global Media. READ MORE>>.

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Scopely's Eytan Eybaz Launches New Publishing Firm, Render Media

socalTECH

Eytan Elbaz , the co-founder of gaming developer Scopely , and one of the founders of Applied Semantics, which is now Google AdSense , said he has launched a new company in Los Angeles called Render Media. Elbaz said the new company was launched with Vic Belongoff, and will focus on digital media publishing.

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Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. of the U.S. READ MORE>>.

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Beachfront Media Ties Into Connected TVs

socalTECH

Burbank-based Beachfront Media , which develops video publishing and syndication tools, and also runs the MeFeedia video discovery site, has extended its platform to support publishing video to connected TVs. Beachfront Media is headed by Frank Sinton. Beachfront Media is headed by Frank Sinton.

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