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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

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YP Rolls Out New Mobile Product For Business Owners

socalTECH

Los Angeles-based YP , the online business listings provider, said today that it has launched a new dashboard product specifically for business owners. The new product, ypPresence Starter , helps business owners share content with consumers, engage in social media, and more from a central location. READ MORE>>.

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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. Finalizing the web site validates your product plan and sales strategy. Like you probably do, many people search for products and services on the weekends and in the evening.

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Twitter, Jobs, Democracy & The US Elections

Both Sides of the Table

Not just the fact that you Tweet publicly versus privately, but also that they’re open in letting their Tweet stream flow into other products & services. It is open also in the same way that Google was open in its early days. Google started as a place where you came to be taken via links to other people’s websites.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. And so forth. No brainer.

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Google Wants to Disrupt Home Automation with $3.2 Billion Nest Acquisition

Tech Zulu Event

Google has acquired smart home appliance company, Nest Labs for $3.2 Google’s acquisition of Nest gives the the co-founders an early exit and resources to up their hardware game. Google EnergySense. Nest is not Google’s first hardware acquisition. ” Nest and Google are not new to each other.

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