Berkonomics

MAY 19, 2022

If you have not done so, let Google tell you whether your web site is responsive. Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information. And treat the result seriously.

Email

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. According to Google data 30% of all restaurant searches now come via mobile devices. Morning in VC.

Venture Capital

SoCal Tech Calendar

JANUARY 6, 2011

From GoogleTV to iTunes and YouTube to the rise of social networks to e-book readers to cloud computing and free software, the worlds of newspapers, books, music, platform games, film, television and even software have seen the sales of physical media such as DVDs plummet.

Content

Startup Professionals Musings

FEBRUARY 6, 2021

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Startup

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At this point, we’re a little over 400 people, and we manage upward of $500 million in spend on Facebook and Google, including Instagram and YouTube. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. Competitors: Google (Invite Media) , MediaMath , X+1.

Zag

SoCal Tech Calendar

OCTOBER 29, 2010

From GoogleTV to iTunes and YouTube to the rise of social networks to e-book readers to cloud computing and free software, the worlds of newspapers, books, music, platform games, film, television and even software have seen the sales of physical media such as DVDs plummet.

Content

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. To optimize the delegation process, and still ensure accountability, Google has implemented a seven-step process which they believe optimizes ownership, motivation, and accountability in the ranks. Provide assessments based wholly on facts.

Startup

SoCal CTO

MARCH 4, 2010

The short story is that he received 400+ responses and goes through how he categorized/vetted the responses: 300 Didn’t Fit – Outside expertise/interest, pushing for immediate funding assistance, too many ideas (not focused), looking for sales agents. see When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Technical Review

Startup Professionals Musings

OCTOBER 13, 2021

Yahoo has been an example of a company which expanded in all directions through 53 acquisitions, to the point where most customers were confused, and it was overtaken by Google as your main search engine. Obsessive sales – must meet revenue goals. Hypermetricemia – metrics for everything.

Metrics

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. “We’re trying to figure out how to best get a deal with Google. Growth like this, this early in a company’s lifecycle rarely happens.

Tips

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. Really, we're the sales and marketing arm of those companies. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. So where are you now?

Startup

Startup Professionals Musings

OCTOBER 25, 2014

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Startup

socalTECH

DECEMBER 20, 2017

Then show them what happened when Google decided to get rid of all its product managers in 2001. from sales to marketing, product, to ops and finance?—?centers Needless to say, they were hired back in a hurry. Read more… ?? Now everything our company does?—?from centers on the core user needs we’re addressing.” Read more… ??

Technical Review

Steve Reich

APRIL 11, 2012

You are fanatical about metrics for your online business. You study metrics and user behavior. John is as relentless about metrics in hiring as you are in your business. You A-B test everything. The consumer’s every move across your site, your mobile ap, and your marketing campaigns is tracked and analyzed.

Google

Startup Professionals Musings

APRIL 20, 2013

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Startup

Tech Zulu Event

JANUARY 29, 2014

Personalize ads using sales data. Using transactional business data like simple website traffic, sales metrics, social interactions, ad conversions, and employee performance statistics, Freshplum helps firms forecast demand, optimize the timing of supply shipments, and cut prizes among others resulting into revenue growth.

Sales

socalTECH

NOVEMBER 17, 2010

Especially with DVD sales declining, we offer an interesting way to help studios. Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film. We represented Google in the acquisition of YouTube. One of the companies was YouTube, and was one of the deal which I worked on.

Startup

socalTECH

SEPTEMBER 23, 2008

We just recently started rolling out ad-related products, like Ad Manager, which is like Google's ad manager with baked-in social targeting. It's simple as Google Analytics, and you just place it on your canvas page for your application. What do you mean by social targeting? When you say API, how difficult is this to implement?

Social Media

Startup Professionals Musings

SEPTEMBER 18, 2015

Based on my own many years of experience as both an employee and an executive, here are my key recommendations to improve your business productivity, traction and momentum: Implement business metrics, and tie incentives to results. Perfection is not an affordable target in product development, sales or customer support.

Training

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. The conversation shifts over to the work Heather Wilburn is doing with Google AdWords. Even with Google, the creators might not even realize what the hidden potentials are for their products and services.

Startup

socalTECH

SEPTEMBER 23, 2008

We just recently started rolling out ad-related products, like Ad Manager, which is like Google's ad manager with baked-in social targeting. It's simple as Google Analytics, and you just place it on your canvas page for your application. What do you mean by social targeting? When you say API, how difficult is this to implement?

Social Media

socalTECH

FEBRUARY 14, 2013

We've created a compelling way to communicate that data to the manager at 7-11, wh ois not a data analyst--but is powerful enough to use all the way up to the CEO, to track the metrics of the business. The use cases range from sales enablement to human resources, to executive reporting. Or, it can come directly out of a database.

Mobile

Startup Professionals Musings

JULY 25, 2018

In top current companies, such as Google, Apple, and Netflix, cultural strategies that include greater employee freedom and fostering creativity are the norm. It’s easy to see how cultures go astray, for example, when you pay only for sales volume, but expect a high focus on customer satisfaction. Place shapes culture.

Metrics

Startup Professionals Musings

JANUARY 9, 2019

It can be done, as proven by the market leaders, including Google and Amazon. Annual bonuses tied to production metrics are nice, but these will not generate the long-term trust and loyalty you need to set the culture. Yet if you run a business, you know things won’t get done, and most customers won’t buy, unless they trust you.

Custom

Steve Reich

JUNE 11, 2012

Why does Google dominate search? MBO is very metrics driven, and their shareholder reports are dense with detailed, disciplined reporting that remind you that Rick is former Naval officer. This is not an article about the high moral purpose and the nobility of listening to your customers. Why do so many of us have iPhones?

Customer

Startup Professionals Musings

JULY 31, 2017

What metrics should you use to measure success? Define both hard data and soft (anecdotal) metrics on the new solution, as well as on the productivity of you team. That means you must know the current state of competitors against the same metrics, before you can assess progress or success. Just because Google sales hit $1.5

Metrics

Tech Zulu Event

APRIL 23, 2013

Through ongoing analysis and refinement of existing processes, establishment of standards and metrics, team building and mentoring, Sergey has established a foundation and culture in which developers can flourish. Bobby’s strong sales acumen, genuine charisma and leadership abilities make him an invaluable asset to the founding team.

Social Network

Startup Professionals Musings

JUNE 28, 2019

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. It’s easier to go from bad to good, than from good to great.

Competition

Jason Nazar

NOVEMBER 1, 2015

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing

Tech Zulu Event

MAY 9, 2014

About $37B worth of lost sales a year, worldwide. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. They showed very impressive average customer repurchases. Rapt.FM – Rap battles over live chat.

Startup

Tech Zulu Event

DECEMBER 13, 2013

My every day is trying to fundraise, reaching, re-reaching out, and trying to keep people updated with metrics. We have played around Facebook; we are now going to do some Google AdWords and AdSense. I have three sales guys, who are on commission only. Google Glass, you can call a mobile, wearable hardware.

Technical Review

Tech.Co

DECEMBER 12, 2017

Or their sales pitch?! We want hard data and metrics – we want proof. I Googled that claim and didn’t find anything. But if you muck up that badly on your application, you will eventually slip up on sales or investor pitches. with actual data and metrics. Needless to say, that startup didn’t get an interview.

Tips

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.

Startup

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002.

Social Network

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics