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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages.

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Gravity Debuts Content Personalization API

socalTECH

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October. READ MORE>>.

Content 168
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GumGum Snags Amazon Vet For Sales Efforts

socalTECH

GumGum is backed by NEA, GRP Partners, First Round Capital and Crosscut Ventures, and develops in-image advertising technology focused on interactive ad units integrated with photos on the sites of web publishers. He also has served at NBCUniversal and AOL. READ MORE>>.

Sales 178
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Ad.ly Expands To Twitter Apps

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Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly

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ChowNow Raises $3M For Mobile Food Orders

socalTECH

ChowNow , a startup which provides social, mobile, and web-based online ordering for restaurants, said this morning that it has raised $3M in a Series A funding. The funding was led by GRP Partners, and also included Double M Capital, Daher Capital, Karlin Ventures, and Velos Partners. READ MORE>>.

Mobile 157
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

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Mark Suster Invests In Treehouse

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Mark Suster , the highly visible venture capitalist blogger at GRP Partners, has invested in UK-based TreeHouse , an online, video-focused site for helping users learn web design and development. Suster, in announcing the deal on his blog, did not say if his firm, GRP Partners, participated in the round.