Xconomy
JULY 2, 2018
Blood tests for cancer, known as liquid biopsies, have become available in recent years to guide treatments for people already diagnosed. A paper published last week in the journal JAMA Oncology makes the case that one such test, Oncotype DX AR-V7 Nucleus Detect, might be worth its $3,980 price tag. But how useful are they?
Startup Professionals Musings
DECEMBER 9, 2018
According to an MIT study a while back, only about 10% of patents granted in the United States have any meaningful commercial importance and less than one percent are of seminal importance. First-movers have an initial advantage, but this position is fraught with risk, and often comes with a high price. Grab the next-mover advantage.
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Startup Professionals Musings
MAY 30, 2022
According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Marketing shapes the concept, branding, packaging, pricing, and positioning. Of course, not every entrepreneur wants to tackle this challenge.
Xconomy
AUGUST 11, 2016
government has ambitious plans for a long-term health study with one million Americans, and one of the world’s most powerful tech companies has a big part to play, including the storage of all the data on its “cloud” servers. It even has a price guide.). million, with potentially $72 million over five years.
Startup Professionals Musings
JULY 9, 2022
Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Kerr, “ The Executive Checklist: A Guide for Setting Direction and Managing Change.” So for those of you that love checklists, I saw some real value in the classic book by James M.
Startup Professionals Musings
OCTOBER 27, 2021
Recent studies indicate that less than ten percent of business leaders show this balance today. Most people need manageable product, time, and price specifics related to them, to appreciate the value of the big picture that you paint. Every balanced leader does marketing early. Break your creativity into specific deliverables.
socalTECH
NOVEMBER 6, 2020
We're really focused on the consumer getting the right car at the right price. As we studied that Gen 1 and Gen 2 of the company, a few things popped out at us. There are lots of transaction costs which occur both on acquisition of customers and on returns, and those costs are real, and must be considered in how we price the products.
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