article thumbnail

9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

article thumbnail

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

article thumbnail

Best Network Setups for Media Content Delivery

Southern California Edison Blog

Users trying to stream video originating from a low latency network are likely to become frustrated as the media becomes slow to load and its quality becomes choppy. Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands.

Content 63
article thumbnail

6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. Make sure your plan makes business sense before committing real resources.

article thumbnail

10 Keys To Winning Your Career And Startup Challenges

Startup Professionals Musings

For example, I once had a business associate who loved to help his peers, which is a positive attribute, until he was unable to complete his own commitments on time, and his career was in jeopardy. Follow your own interests and business insights to increase satisfaction and long-term success.

article thumbnail

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.