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One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.
I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results. Uh, no thanks.
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. To be clear – I’m not saying huge successes make a VC less likely to be helpful to you – I’m just saying it’s not a guaranteed predictor. Connections?
If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It also helps to keep down issues with crowds getting too big, too early. Read their articles.
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. How do people drive SEO growth?
Blogging is an important way to build an audience and also drive SEO traffic. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.
.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Think about Luma Partners.
We have a number of startups (or pre-startups) that we are helping get launched. You are writing about the essentials of business. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). What are you working on now?
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. Write Your Own Playbook. We have never done a press release.
Back to regular writing this week so check back in. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. 5:00 – 5:55).
As you know, a lot of what is involved in social and digital media is figuring out how to build brands, and help brands reach an audience in the interactive world. If you want read about SEO, there are probably 30 million pages on the web about that.
Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.)
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.
I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Trying to write something down for someone else to understand quickly, will tell you if you really understand it yourself.
I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Trying to write something down for someone else to understand quickly, will tell you if you really understand it yourself.
Through SEO (search engine optimization) techniques on your site, and help from good Content Marketing platforms such as “ Link-able ,” customers will be drawn to your site to expedite the building of your brand. These days, customers want two-way relationships, and people who follow your writing will feel this bond.
So finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Trying to write something down for someone else to understand quickly, will tell you if you really understand it yourself.
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.
On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Help a Reporter Out (HARO). Or post different results you’ve helped people achieve. Search Engine Optimization (SEO). On all these occasions I meet people and get a card. Blogs and Forums.
to help bloggers and blog readers with comments. Ive not found that much use for LinkedIn to help my blogging, but Im starting to think about this. Maybe this meme will help. I am in the middle of writing up some of my thoughts on this and will post about it and let you know. I definitely check people out using LinkedIn.
That cumulative group of bloggers, combined with the nation''s best database of grocery store coupons and sales, helps us match up the information and curate which ones to point at as the best deals. Also, we help them promote themselves through our tools, and there are lots of them getting a lot of PR buzz for this.
This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. If you've written a book, it can help reinforce that knowledge.
Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. An informal writing style is generally recommended. Anchor blog in your domain name. Add outgoing links.
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.
In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.
More recently, a conflict with Google over SEO practices saw heavy penalties on their search results, but ultimately led to a resolution between the two parties. With the group’s reputation preceding themselves the way they did, I couldn’t help but wonder to myself, “what gives?” What Gives?
Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. Frankly, I enjoyed the community so much that I would have continued to come back more often but my blogging pace has been such that evening time commenting on an answer website was time away from writing pieces like this.
One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.
Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.
Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. As described more fully in Thrill The Messenger.
Helpful Resources about Search Engine Traffic : 68 HelpfulSEO Tools. Leave comments on their posts, link to them from your site… do that and when you approach them to write about you, you’ll find a welcomed reception. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.
Helpful Resources about Search Engine Traffic : 68 HelpfulSEO Tools. Helpful Resources about for Getting Referral Traffic : Top Blogs List (with email contacts). Helpful Resources for Getting Social Media Traffic : The Social Media Manual and Promoting Yourself on Twitter (by geekpreneur ). Distribution Deals.
It was fun to write, so go get the best out of it. Leave a reply Find related posts in Redirects , URI shortening , Usability , 404grabber , Web development , Social Web , Site-Search Thoughts, findings, notes and opinions on Web development, Web search and SEO - not always serious and sometimes polemic. SEO Mofo ! )
Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. An informal writing style is generally recommended. Anchor the blog in your domain name. Add outgoing links.
Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. An informal writing style is generally recommended. Anchor the blog in your domain name. Add outgoing links.
Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. An informal writing style is generally recommended. Anchor the blog in your domain name. Add outgoing links.
Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. An informal writing style is generally recommended. Anchor the blog in your domain name. Add outgoing links.
Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. An informal writing style is generally recommended. Anchor the blog in your domain name. Add outgoing links.
Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. An informal writing style is generally recommended. Anchor the blog in your domain name. Add outgoing links.
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