socalTECH

AUGUST 31, 2012

According to Etronica, the new service automatically scans Twitter accounts, and is designed to help social media managers better manage their Twitter followers. The tool then lets users follow, unfollow, or block users based on those results.

Pacific Palisades 207

Pacific Palisades Help Social Media Software Development 207

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. The firm said its new tools integrate directly into its CMS interface. Pricing on the new offering was not released. READ MORE>>.

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Tool Marketing Social Media Content 187

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

Help 162

Help Social Media Tool Media 162

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. and why social is so important in today''s content world.

Downey 215

Downey Content Help Startup 215

socalTECH

JULY 11, 2017

Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals.

Social Media 113

Social Media Tool Orange County Media 113

socalTECH

FEBRUARY 15, 2018

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

Social Media 124

Social Media Media Advertising Tool 124

SoCal Tech Calendar

MARCH 14, 2012

Tuesday, March 20, 2012 -- Social Media School. Are you interested in learning more about how social media can help make you more productive at work and at home? Social Media School is in session. Social Media School is in session. Laptops are required and there is pre-work.

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Social Media Media Class Google 113

socalTECH

MAY 14, 2019

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. The startup did not announce the pricing behind the tool. Pasadena-based startup Soulmates.AI READ MORE>>.

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Social Media Media Pasadena Tool 113

SoCal Tech Calendar

MARCH 21, 2017

Tuesday, March 21, 2017 -- Social Media Mastermind Meetup. Social Media Mastermind Meetup Group If you haven’t attended one of our group sessions prepare to have your mind blown. We meet up once a week to discuss social media techniques that help your business grow quickly by using.

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SoCal Tech Calendar

NOVEMBER 10, 2011

Wednesday, November 16, 2011 -- Social Media for Social Good. We're teaming up with Non Profit Effect for our panel on how social good companies including TOMS, Movember, Drop in the Bucket, and City Year work with their strategic partners to leverage digital marketing and social media for social good.

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Social Media Media Tips Tool 100

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

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Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. This is more than fair in exchange for the free content underneath, and a tool for you to consider if you offer any valuable content to your readers, even if specific to your industry or company.

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Social Media Media Email Content 120

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Tool Startup 99

Both Sides of the Table

JULY 19, 2011

And some tech companies are growing like wildfire helping brands to find more people who “like&# them. I’m starting to spend my time evaluating companies that can help brands simultaneously build within the fortress but also maintain social value in the open web. Social Media helps change that.

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Social Media Google Media Startup 274

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

socalTECH

APRIL 9, 2013

Fan Appz develops software geared at helping brands turn their fans into customers; the firm''s tools include viral sweepstakes and social games tools. fanappz appz social media marketing software service shift brands' READ MORE>>.

Social Media 174

Social Media Santa Monica Tool Software 174

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Social Media 95

Social Media Media Tips Screening 95

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. New publishing tools, like blogs, collaboration platforms, and even Twitter provide updates that are easily available.

Social Media 112

Social Media Media Software Review Social Network 112

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. no surprise?—?that’s

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Product Platform Advertising Acquisition 424

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

socalTECH

JULY 21, 2011

Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0.

Social Media 248

Social Media Zumbox Media Startup 248

socalTECH

JANUARY 27, 2015

Venice, California-based Snapchat --already an indispensable communications tool for the always-on, mobile generation--is looking to become an even more important part of its user''s lives, with a new feature it calls Discover. publishing publisher discovery socialmedia media social information news snapchat' READ MORE>>.

Snapchat 159

Snapchat News Social Media Venice 159

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

JULY 26, 2012

Aliso Viejo-based CitizenHawk , which develops online tools to help brand owners detect violations, cybersquatters, and more, said this morning that it has launched a new tool which automates UDRP (Uniform Domain-Name Dispute-Resolution Policy) filings. Pricing on the new tool was not announced.

Tool 133

Tool Pricing Help Develop 133

Both Sides of the Table

JULY 15, 2011

These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. does is it allows publishers to be able to track each individual share behavior to a level of granularity that almost no other campaign tracking tool allows.

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Social Media Google Media Marketing 292

socalTECH

AUGUST 6, 2012

Atomkeep , an online service to help users synchronize their social media profiles across a number of social networking sites, has been acquired by Jobscience , a developer of social relationship management software tools. Financial terms of the buy were not disclosed. READ MORE>>.

Social Network 168

Social Network Social Media Acquisition Los Angeles 168

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Before you start spending money and time being a user, you need to understand how it can help you and your business. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

socalTECH

OCTOBER 29, 2012

Rincon Venture Partners , the Santa Barbara-based venture capital fund run by Jim Andelman , John Greathouse , and Brian Kelly , has led the investment in a developer of social recruiting software tools for companies, The Resumator. Resumator develops social media recruiting tools, which helps startups find and recruit employees.

Santa Barbara 157

Santa Barbara Southern California Social Media Venture Capital 157

socalTECH

MARCH 28, 2018

San Diego-based Reachify , a new startup in the medical software space, said this morning that it has launched a new tool for medical practices, to help physician communications with patients. Reachify's CEO is Greg Spillane; the company's founders are Richard Balikian, MD and Erik Stark, MD, two practicing physicians.

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Tool Social Media San Diego Email 100