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High Tech Fitness: How it’s Changing the Game

Tech Zulu Event

The fitness industry is a huge market that is worth over $24 billion so it comes as no surprise that tech companies have entered the picture. The rise of high-tech fitness has taken the industry by storm with everything from wearable fitness trackers to smart jump ropes. High tech fitness is here to stay.

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Reali Finds $20M For Expansion To Southern California

socalTECH

Reali , a Silicon Valley startup which offers up a high-tech, and artificial intelligence-enabled real estate service, said this week that it has raised $20M in a Series B funding round, which it specifically will use to launch in Southern California. The funding was led by Zeev Ventures, and also included Signia Venture Capital.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. During high school & college I had worked in a computer store selling, configuring and implementing software & hardware. That was the market.

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Don’t Let Early Adopters Distract Your Market Focus

Startup Professionals Musings

For most new high-tech products, the first customers are always “early adopters.” I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market. The sales professional. The financial suit.

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NTS Gets Boeing Contract

socalTECH

NTS said the fixed price contract goes until January of 2011. NTS provides engineering services to the defense, aerospace, telecom, automotive, and high tech markets. NTS said that the division will provide Automated Test Equipment (ATE) support for Boeing's 777 program. Financial impact of the win was not disclosed.

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Energy Innovations' Assets On The Block

socalTECH

Energy Innovations reportedly has been looking for a buyer since earlier this year for the business, which developed concentrating solar photovoltaic modules, aimed at the commercial rooftop market. Energy Innovations--which had entered the solar market late--was backed by Idealab and Mohr Davidow Ventures.