socalTECH

AUGUST 28, 2017

I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. He and I connected, and walked through PartySlate and what we were doing, and he immediately said he wanted to invest and become an advisor to the company.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. In 2014, there were a few hundred stores running on Shopify, as the e-commerce market was quite fragmented. What has been the biggest challenge for you so far as a startup?

Startup 113

Startup Platform Commerce San Diego 113

Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. Scott Morrow: 75 percent of our revenue comes from leads or the performance marketing we pass to brands and retailers who want to sell the products discovered on our site.

Content 165

Content Demand Sites Media 165

From the Venture Trenches

APRIL 19, 2013

This was in direct response to the implosion of the tech bubble and the fall out of Enron, Worldcom and the questionable research produced by the investment banks in general and Blodget in particular. In 2003 Blodget struck a civil settlement deal with the SEC that cost him $4 million. Blodget also agreed never to work on the Street again.

Blogging 45

Blogging News Journal Invest 45

From the Venture Trenches

APRIL 19, 2013

This was in direct response to the implosion of the tech bubble and the fall out of Enron, Worldcom and the questionable research produced by the investment banks in general and Blodget in particular. In 2003 Blodget struck a civil settlement deal with the SEC that cost him $4 million. Blodget also agreed never to work on the Street again.

Blogging 40

Blogging News Journal Invest 40

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. they can build teams that really focus on building & marketing great products. If it worked in the Yellow Pages, why not on the Internet? Google was clear that they WOULD NOT go into this business.

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

And And after 30 years of Venture investing we still have a hard time articulating why. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Simply put, there is no market for RSS. Except they won’t be called Product Managers. The writing is on the wall.”.

Startup 191

Startup Product Technology Venture Capital 191