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Insights: 3 Steps to Software Market Entry Success

socalTECH

For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. There is much money to be made in software and tech. So, you want to leverage your software or tech offerings to expand in an adjacent market. Let us know!

Software 113
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

Marketing 114
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Greenfly Gets $8.4M For Influencer Marketing Software

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Los Angeles-based Greenfly, a developer of marketing software for brand ambassadors, athletes, and sponsors, said on Tuesday that it has raised $8.4M in a strategic growth round.

Software 113
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Edlio Snags Investment for K-12 Education Software Acquisition

socalTECH

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. The funding came from private equity investment provider LLR Partners. Size of the investment was not announced.

Education 124
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Arrowroot Capital Raises $177M Fund For Software Investments

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to invest in growth equity for enterprise software companies. According to the firm, led by founder and managing partner Matthew Safaii, it is focused on growth capital for healthy, recurring revenue enterprise software companies in the lower-middle market. Arrowroot Capital said the fund was oversubscribed.

Invest 113
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SurePrep Gets Growth Investment

socalTECH

Irvine-based SurePrep , a developer of tax automation software and services for the professional tax return preparation market, has received what it calls a "significant" minority growth investment. The investment came from private equity investor Bregal Sagemount.

Invest 138
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Diversis Capital Partners Invests In Adlib

socalTECH

Los Angeles-based private equity investor Diversis Capital Partners has made a "significant" growth investment in Toronto-based Adlib, a developer of software used for structuring data. Size of that investment was not announced. Diversis invests in software and technology companies, investing in lower middle-market companies.

Invest 113