Both Sides of the Table

NOVEMBER 22, 2009

I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. GRP Partners invested in GoTo.com which rebranded as Overture. I assure you Ad.ly We care deeply about that.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Revenue metrics are one of the first things I ask for from the startups in which I invest. If you can break this down by channel that you’ve acquired them from this is obviously better. Revenue Metrics.

Metrics 346

Metrics Startup SEO Custom 346

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

MAY 15, 2010

We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. We spoke briefly about why.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill doesn’t think you should over invest in them but he does believe in protecting ideas when you have a true invention and many of his companies have done so.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

SEPTEMBER 14, 2009

We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. Billy Fried: It's self funded, and I've invested about $300,000 to date. How is the company funded?

Activity 164

Activity Startup Sites Web 164

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. The retention rates were low, which mean they could not invest in marketing like we can.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

MARCH 23, 2013

Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). You may be getting great traffic, but poor conversions. If you do all these things right as a search results advertiser, you will make money from selling your product.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Custom 146

Custom Customer Marketing Startup 146

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Affiliates invest the up-front marketing expenses required to attract customers.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

FEBRUARY 24, 2019

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

APRIL 26, 2016

The reason one would accept losses is when they are investments in fueling faster growth. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. I have been shouting it from mountaintops to companies I’ve invested in for years. But LTV / CAC is just one measure.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Custom 60

Custom Customer Marketing Social Media 60

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Social Media 55

Social Media SEM Startup Advertising 55