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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Social-media advertising. One of these experts, David T. Cold calling. Marty Zwilling

Marketing 114
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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Cold calling. Marty Zwilling.

Custom 146
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8 Keys To Starting A Venture With Minimal Equity Loss

Startup Professionals Musings

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Don’t rationalize a big investment in basic equipment with long-term requirements thinking. Barter services for access to required resources.

Equity 139
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

If there are conflicts within the team, or differing views of the strategy, or evidence of missing processes and tools, the investment process will likely be terminated. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Status of the solution.

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6 Strategies To Find An Investor For Your New Venture

Startup Professionals Musings

I saw a good summary of the most effective ways to source prospective investors in a classic book, “ The Art of Startup Fundraising ,” by Alejandro Cremades, who has been there and done that, both as an entrepreneur and an investor. Industry leaders are a prime source of leads to companies and individuals that may invest.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Professional investors and even customers invest in people, rather than just a product. Summarize all of the above in an executive summary.

Product 169