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Be Frugal, But Never Cheap When Locking Down Your IP

InfoChachkie

The money you pay your intellectual property (IP) lawyer should be judiciously spent. However, the potential costs associated with an IP mishap can be catastrophic. As such, save money buying used office furniture, not by selecting an inexpensive IP lawyer who lacks the appropriate level of experience in your technical domain.

IP 210
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Your New Venture IP Portfolio Sets Investment Value

Startup Professionals Musings

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts.

IP 93
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FastSoft Names New Marketing VP

socalTECH

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix. READ MORE>>.

Marketing 196
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53 Questions Developers Should Ask Innovators

TechEmpower

Do you have legal (Founder Agreement, IP, etc.) How will you be taking this to market? What are some sites or companies in the same space? Often this ties to marketing support. Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions.

Develop 520
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Marketing and big data: Finding that needle in the haystack

Berkonomics

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. She visits your site for information but does not buy and doesn’t leave an email address for information. Still true, but with a big twist.

Marketing 120
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8 Portfolio Assets Are Key To Your Startup Valuation

Startup Professionals Musings

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts.

Startup 145
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StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Content 175