Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Everybody wins, and it spread quickly on social media.

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Customer Custom Marketing Social Media 168

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Understand the costs with our complete Shopify Pricing Guide. Considering Shopify?

Marketing 174

Marketing Buzzfeed Guide Platform 174

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: Facebook.

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Marketing Newsletter Technical Review News 246

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

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Marketing Social Media Metrics Customer 162

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

AUGUST 30, 2016

The new drone--which costs $499.99--is specifically designed to take aerial photos and videos of consumers, for sharing on social media. Yuneec , the Chinese flying drone developer which has its U.S. headquarters in Ontario, California, has rolled out a new drone today--the Breeze, which it calls a "flying camera". READ MORE>>.

Marketing 113

Marketing Social Media Pricing Media 113

socalTECH

OCTOBER 9, 2019

According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives. Pricing on the new tool was not announced by Image Metrics. The company said its tools can be used with existing iOS or Android apps, or standalone. READ MORE>>.

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Metrics Platform El Segundo Snapchat 140

Startup Professionals Musings

MARCH 14, 2021

Businesses which ignore this contract are excluded from consideration, despite maybe having a logically better product or price. Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift. Use social media to generate emotion.

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Marketing Social Media Technical Review Product 127

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

SoCal Tech Calendar

DECEMBER 16, 2019

Brand endorsements from celebrities and athletes have been proven to have a powerful economic impact on stock prices (Forbes 2016). With the advent of social media, these partnerships have become more accessible to even small businesses. See [link] (more)

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LAVA Social Media Company Companies 100

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Social Media 98

Social Media Technical Review Media Services 98

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Pricing on the new offering was not released. Tags: crownpeak content management software testing marketing. READ MORE>>.

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Tool Marketing Social Media Content 187

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

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Customer Custom Social Media Training 131

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. VPN Startup tool: VPN Price: Free Hide.me VPN is the best complimentary VPN we've tested.

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Tool Startup Software Review Technical Review 126

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. You can optimize your website and spread your marketing messages across the world through the Internet.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

socalTECH

DECEMBER 16, 2010

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February. READ MORE>>.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Even the best marketing doesn’t do it.

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Competition Services Customer Custom 109

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

OCTOBER 21, 2023

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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Social Media Tool Google Yahoo 107

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. Finally, podcasting is a growing market.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Prices begin to decline quickly.

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Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

APRIL 7, 2021

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Realign all elements of the plan.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Startup Professionals Musings

JULY 24, 2020

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one.

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Customer Custom Social Media Startup 136

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JANUARY 22, 2021

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

SEPTEMBER 16, 2020

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Customer 158

Customer Custom Social Media Satisfaction 158

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

JULY 9, 2022

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Pushing yourself on customers by touting features and price doesn’t work anymore.

Customer 133

Customer Custom Social Media Startup 133

socalTECH

MAY 18, 2015

Cinedigm said the company is specifically looking for board members from the areas of television, over-the-top television, social media, marketing, entertainment, capital markets, and related areas. The move comes after a complex $60M borrowing deal and record low stock prices at the publicly traded company.

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Social Media Entertainment Content Los Angeles 100

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

JUNE 5, 2021

We all believe that supply and demand meet to create stable prices (reflexive). But sometimes higher prices create higher demand, causing a boom. Busts result when lower prices stimulate more supply. Social media darling Twitter is an example of these bubbles. Supply and demand ignored. High valuation, low profit.

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Demand Google Commerce Pricing 145