Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Customers suddenly become very price sensitive.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

JANUARY 12, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. and $16.00 READ MORE>>.

Demand 157

Demand Media Pricing eHow 157

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

JANUARY 31, 2017

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. Pricing on the new product was not announced.

Platform 100

Platform Media Hulu Content 100

socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 and $16.00 and $16.00

Demand 150

Demand Media eHow Marketing 150

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

socalTECH

APRIL 18, 2011

Los Angeles-based MarketShare , a provider of marketing analytics software, and Ticketmaster , the ticketing firm, said Monday that they have partnered. According to the two, they will develop a suite of dynamic pricing tools for clients, to help them price their live events. Financial details of the deal were not disclosed.

Ticketmaster 133

Ticketmaster Pricing Tool Los Angeles 133

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. Be where they are.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

Startup Professionals Musings

MARCH 14, 2021

Businesses which ignore this contract are excluded from consideration, despite maybe having a logically better product or price. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Use social media to generate emotion. Enlist disciples and a congregation. Emotion, rather than logic, drives disciples.

Marketing 127

Marketing Social Media Technical Review Product 127

socalTECH

AUGUST 30, 2016

The new drone--which costs $499.99--is specifically designed to take aerial photos and videos of consumers, for sharing on social media. Yuneec said the new flying camera will fly both indoors and outdoors, and is controlled by an iOS or Android app, and can instantly post videos and photos to Twitter, YouTube, Instagram and WhatsApp.

Marketing 113

Marketing Social Media Pricing Media 113

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. VPN Startup tool: VPN Price: Free Hide.me VPN is the best complimentary VPN we've tested.

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. If you buy in bulk, the price of 1,000 Twitter followers is about $1.75. So, I manage my social media presences and audience. The Cost Of Fake Fame.

Social Media 274

Social Media Media Technical Review Software Review 274

socalTECH

OCTOBER 5, 2011

Sharpening its focus on the electronic discovery market, Pasadena-based X1 , the enterprise search tools provider backed by Idealab, has split out a new company called X1 Discovery , headed by John Patzakis, the former President of eDiscovery at X1. READ MORE>>.

Social Media 182

Social Media Media Idealab Software Review 182

socalTECH

JANUARY 26, 2011

Santa Monica-based Demand Media , the online publishing network run by Richard Rosenblatt, had a huge reception in the public markets Wednesday, closing up 32 percent in its initial public offering. Demand, which debuted on the NYSE as DMD this morning, priced at $17.00, but soon shot up to as high as $25.00 Wednesday afternoon.

Demand 164

Demand Media Southern California Santa Monica 164

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Pricing on the new offering was not released. Tags: crownpeak content management software testing marketing. READ MORE>>.

Tool 187

Tool Marketing Social Media Content 187

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. Finally, podcasting is a growing market.

Acquisition 124

Acquisition Media News Platform 124

socalTECH

OCTOBER 9, 2019

According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives. Pricing on the new tool was not announced by Image Metrics. The company said its tools can be used with existing iOS or Android apps, or standalone. READ MORE>>.

Metrics 140

Metrics Platform El Segundo Snapchat 140

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Startup Professionals Musings

OCTOBER 21, 2023

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Prices begin to decline quickly.

Startup 106

Startup Pricing Cloud Computing Customer 106

InfoChachkie

OCTOBER 27, 2014

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. Brian carried out one of his most clever marketing campaigns earlier this summer, when he partnered with the band Buellton and created a new saison brew, called Silent Partner. Would you do it again?

Marketing 187

Marketing Software Review Startup Ideas 187

Both Sides of the Table

AUGUST 24, 2015

If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. You thought media twitter was bad… You thought tech twitter was bad… — Hunter Walk (@hunterwalk) August 24, 2015. Neither do I.

Marketing 150

Marketing Venture Capital Startup Invest 150

socalTECH

MARCH 11, 2010

Lake Forest-based hard drive maker WD is targeting the portable media player and camcorder market with a new product, the company said Wednesday. According to WD, it has rolled out its My Passport AV line of portable media drives, which are specifically designed for digital media enthusiasts. READ MORE>>.

Media 124

Media Design Pricing Product 124

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

SoCal Tech Calendar

DECEMBER 16, 2019

Brand endorsements from celebrities and athletes have been proven to have a powerful economic impact on stock prices (Forbes 2016). With the advent of social media, these partnerships have become more accessible to even small businesses. See [link] (more)

LAVA 100

LAVA Social Media Company Companies 100

InfoChachkie

AUGUST 18, 2011

Messenger : Mark Douglas, President & CEO, SteelHouse Media. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. One was (experiencing) an organization that really knew how to do marketing.

eHarmony 204

eHarmony Media Oracle Commerce 204

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Even the best marketing doesn’t do it.

Competition 109

Competition Services Customer Custom 109